International SEO is a great tool for reaching foreign markets and international audiences as it is relatively cheap, scalable, and effective. You may be trying to target a specific country or region market, or you may be trying to go global, but no matter where you're targeting, it takes a tried and tested process to succeed.
Creative Dudes 'international SEO agency' has extensive experience in delivering SEO success on the international stage including North America, Latin America, Europe, Asian markets, the Middle East and Australia. We are also one of the few international SEO agencies that offer multilingual services with manual translation (not automatic translation) and content creation.
International SEO methodology
All successful marketing campaigns rely on logical processes to unleash their creativity and effectively manage execution to maximize results. International SEO is no exception. Every client's involvement is different, but here are the broad areas we cover.
Client discovery
Discovery is an important foundational step, helping to clarify and establish market objectives and ensuring clear communication and accountability with all involved.
International SEO agency involves analyzing how your brand and positioning are viewed in international markets, specifically addressing cultural and linguistic sensitivities. We work with your team to uncover ideal customer personas and avatars in target countries and assess the market potential that can be leveraged through international optimization targeting.
Google dominates global search, with 92% of searches done through the Google search engine, but this is not a universal constant. Baidu dominates in China, Yandex dominates in Russia, and with demographic preferences, you may want to look to other search engines such as Bing and DuckDuckGo.
Discovery helps you build a solid foundation for placing your website and digital assets, giving you laser-like focus on the searchers who become your next customers.
International SEO campaigns are strategic in nature and successful discovery ensures everyone is on the same page. This is especially important for global teams that may be spread across different continents.
Website audits and digital asset reviews
We work with your team to assess existing digital assets and websites for effectiveness and suitability for inclusion in international optimization campaigns.
This includes technical assessments and content reviews, as well as working from a single domain with a country section (www.domain.com/germany), setting up subdomains (www.germany.domain.com), etc. of macro factors are included. A country-specific domain (www.domain.dr). Other factors such as language targeting (hreflang) and the application of linguistic and cultural nuances necessary to make your web presence effective in your target market will also be evaluated.
Multinational Keyword Research and Competitor Analysis
How do you target French-speaking customers in the UK or Spanish-speaking customers in the US?
How do you discover foreign language keywords and phrases?
Are English keywords that are valid in the US valid overseas?
Will translated keywords work in foreign markets?
These and many other issues need to be addressed. International English-speaking SEO is relatively straightforward between Standard English-speaking countries (UK, Canada, Australia, South Africa, New Zealand, Ireland), but there are a lot of cultural differences to deal with. American English, with its own spelling and phrasing, further develops these differences.
For example, one of our clients sells a superior endurance running hydration and recovery supplement that specifically prevents "bonking", a condition athletes face when they hit a wall. For North American customers, this is perfectly reasonable terminology, but for UK customers, it's a sexual reference that they may find offensive.
Onsite optimization for international SEO
Depending on the results of our initial discovery and research phases, we will work with your team to optimize your existing website or help create and optimize a new country-specific website.
To get the best international SEO services hire an International SEO agency.