A content producer is a key part of the team that produces a company's web content. Their role is as much social as it is technological. Digital Content Producer (DCP) job description. A digital content producer (DCP) is a professional who produces digital media products such as web page content. Their primary responsibilities revolve around identifying their clients' needs, understanding their objectives, supervising the creative and production processes, create concepts and plans, collaborate with other teams and departments, and monitor the workflow to ensure the highest quality and efficiency of the project. Below are some of the common tasks of a digital content producer.
* Creation of editorial content – A content producer is responsible for establishing and maintaining the editorial aspect of a company's website. They are often involved in choosing the topic or theme of the website, determining what information is provided, writing content for the website, and making sure that it is distributed within the appropriate medium. They also edit, proofread, and approve all editorial content. They are often involved in the creation of video and audio files for the website as well.
* Development of digital dashboards – A digital dashboard is a tool that provides information about the operations of a website. A content producer can integrate the dashboard into any type of software that manages the day-to-day operations of a company. Digital dashboards can include widgets, icons, text boxes, buttons, push messages, radio buttons, and others. Digital dashboards are very useful in organizing a large number of tasks in an efficient manner.
* Digital editing – Content producers create digital videos and edit them using cutting-edge technology. They can add music, text, graphics, and other elements to videos. They can also reorder images in order to add more emphasis on certain parts of the video. This form of editing involves high quality cameras, sound recorders, and editing software. Many content producers work with video editors, directors, musicians, and other professionals to create the perfect video for a company's website.
* Content management – A content producer is very familiar with the concept of content management. This includes arranging, indexing, and tagging digital content for web and print publication. It also involves the scheduling of resources, the designing and formatting of web pages, and the publishing of content management systems (CMS). A content producer can also manage social media posts, manage print production processes, distribute electronic newsletters, manage and optimize image portfolios, and so much more. In short, a content producer ensures the smooth workflow of a business by creating and managing the editorial content on a daily basis.
* Communication skills – Content producers need to communicate every day with clients, stakeholders, colleagues, and customers in order to effectively produce quality content. They must be able to plan out a dialogue that will be both polite and informative. They also need to be able to explain the process in layman's terms while explaining the purpose of the material to the audience. Some content producers excel in speech communication skills. If this is not your strong point, you may want to consider hiring a content writer or looking into some of the many content management platforms available online.
There are many content producer jobs available across all industry verticals. You may be surprised to find out that the average education requirement for content producers does not exceed a bachelor's degree. In general, the higher paying content producers tend to have a Bachelors degree in English, Communications, or Marketing. Business-related degrees such as these lead to higher salaries and more opportunities. The jobs available in this field also lead to many job opportunities in broadcast production, design, copywriting, video production, animation, technical editing, and much more.
Many digital media producers began their careers working at a cable station. But today, there are so many options available that any level can lead to an exciting and fulfilling career. As a content producer, you will be responsible for creating, filming, editing, and reporting digital content for clients both large and small. It is important that you understand the entire process of digital media production, as it is essential to the complete success of your job. When you take your time to learn about digital content producers and the different roles that they fill on a daily basis, you will soon be one step closer to your dream job!
