In digital marketing, few things are as important —and as arguably misunderstood — as keyword search optimization. For dental and orthodontist practices, the keywords used can mean the difference between a successful practice and one that lacks the desired amount of new patients.

Keyword optimization is knowing how to use the right keywords in the right places on a website. These are the keywords that potential patients are typing into search engines — the terms are like “family dentist near me” or “orthodontist in San Diego”. When they are optimized properly, when someone searches for that term in a browser your practice is more likely to appear in the search results, which in turn drives organic traffic to your site.

At Rooster Grin Media, we focus on a building dental websites that look awesome and rank well in search engines. We perform thorough keyword research to discover which terms generate the best results for your location and your services and apply them in key places—in your service pages, blog posts and even image descriptions.

However, keyword search optimization isn’t all about throwing a bunch of words onto your site. Google is known to give preference to high-quality content, user experience and mobile accessibility. That’s why our websites are SEO optimized from the ground up, so they’re fast, responsive and packed with useful content that holds the attention of interested customers and sparks conversions.

If you are looking to boost your visibility and acquire new patients, then search keywords is a key part of your digital plan. Here’s Rooster Grin to help you do it properly.