Based on end use, the packaged water segment is anticipated to hold significant market share for PET bottles across the globe over the forecast period on account of the high demand for clean drinking water coupled with surging awareness regarding the ill-effects of water-borne diseases. The increasing stringency of clean drinking water regulations, as well as expanding transportation infrastructure and emerging economies, are driving the growth of the packaged water segment in the PET bottle market. The increasing competition among various brands such as Aquafina and Kinley, among others, who are aiming to increase their consumer base by implementing attractive packaging and effective marketing strategies, is expected to boost the market growth of PET bottles.

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