Pubs seek £48m Europa 2024 ultimate beer boom share

Pubs all throughout Greater Manchester are hoping that England's qualification for the Euro 2024 final will provide them with the much-needed boost they require.

When Gareth Southgate's team plays Spain in Berlin on Sunday, industry experts anticipate that over 10 million additional pints would be sold across the United Kingdom. This would result in an additional £48 million in sales.

There are 5,247 pubs in the North West region, and according to estimates provided by the British Beer and Pub Association (BBPA), more than 1.1 million additional drinks are likely to be served in these establishments.

“The other piece of good news for pubs in the North West is that the vast majority of them are licenced to stay open until one in the morning on Sunday night,” Andy Tighe, who works for the British Beer and Pub Association, said.

Fans will have even more time to show their support for their public house.

Taking advantage of the excitement around Euro 20204 has already resulted in an increase in business for a few of the pubs in the area.

A landlady named Steph Savage told BBC Radio Manchester that the Church Inn, which is located in Swinton, has experienced record-breaking revenue throughout the tournament.

For England's semi-final loss to the Netherlands by a score of 2-1, the bar was filled with more than two hundred people, both inside and outside.

The turnout for a midweek kick-off was something that Ms. Savage expressed as being surprising to her.

It was a Wednesday, and the game started at eight o'clock. I anticipated that it would be bustling, but it was not a crowded place.

“Wow, I was completely wrong since I believe that Swinton was present in the pub in its entirety.

“From 5pm onwards we were packed, we reached capacity at 6pm, and then I didn't know what to do with people coming in.”

Ms. Savage continued by saying that she was making an effort to avoid thinking about the cleanup job, but she also stated that “if it means we win, [people] can throw all of their pints everywhere.”

The BBPA reported that approximately 500 pubs in the United Kingdom closed its doors in the year 2023.

Its spokesperson, Mr. Tighe, stated that “some of the challenges that have been present over the past few years have begun to fade.”

There has been a reduction in the sky-high prices of energy, inflation is showing signs of improvement, and we can only hope that the demand placed on people's wallets will begin to lessen for a short period of time.

One thing that the Euros have shown us is that large events tend to attract a greater number of people.

“Clearly, the pub owners in Swinton have gone to massive efforts to do just that during the Euros and really make a point of going the extra mile to bring people in and create that real sense of community, togetherness and a real atmosphere that people want to come to.”