You put in many hours creating excellent material for your readers. However, you're losing out on a potent tactic if all you're doing is posting it and calling it quits: content reuse.

What is involved in this?

repurposing already-existing information in different formats.

Seems like a laborious task? It does not need to be. You can use AI to build dozens of different content assets from a single piece of material by using content repurposing technologies.

Transform Instagram photos into infographics, blog entries into videos, and much more.

The top 11 content repurposing technologies for 2024 are as follows:

1. Simplified

Among their selection of creative tools, the Simplified AI Short Repurpose Tool is a crowd favourite since it provides a clever way to modify videos. With just one click, this programme efficiently employs artificial intelligence (AI) to turn long videos into concise, interesting segments, greatly expediting the video editing process.

All of Simplified's services go beyond the AI Short Repurpose Tool. With a full suite of AI tools for graphic design (background remover, magic resizer, design tools & templates, animation maker, etc.), video editing based on your brand kit, content writing (their AI writer creates copywriting, marketing content, and more), and social media scheduling (including direct posting to socials from the platform), it aims to improve the entire creative workflow. 

This makes Simplified a versatile choice for content creators seeking a unified platform for their creative journey.

Here are some notable features of Simplified’s AI Short Repurpose Tool:

TIP: Tired of creating one-off videos? Repurpose videos with AI magic! Extract the best parts, generate captions & subtitles, and transform long videos into bite-sized social media gold. Get started today!

Features: 

AI Speaker Detection: This advanced feature intelligently identifies speakers in the video, ensuring that the short clips are contextually coherent and engaging.

AI Fancy Subtitle Generation: Users can select from various styles and colors for automatic subtitles, adding a personalised touch to their videos while maintaining brand consistency.

AI B-Roll Integration: This function automatically suggests relevant B-roll footage, enhancing the storytelling aspect of the videos.

AI Subtitle Translations: With multiple language options, this feature helps reach a global audience by breaking down language barriers.

AI Magic Cut: Specifically designed for social media content, this tool efficiently converts long videos into short, impactful clips suitable for various platforms.

Brand Kits: Design like a pro with unlimited Brand Kits! Seamlessly incorporate your brand’s logos, fonts, and colors into your designs. Whether you’re creating Brand Kits from scratch or sharing access with teams and clients, Simplified makes it effortless.

Direct Social Media Posting: Say goodbye to the hassle of using multiple tools. With Simplified, you can post directly to your social media channels right from the platform. No need for third-party scheduling tools—streamline your publishing process and save time and effort.

What We Like

Simplified streamlines creativity with an all-in-one platform. Its AI magic cuts videos, generates subtitles, and suggests B-roll footage, saving you time and effort. Plus, it offers social media scheduling and brand kit management for a cohesive online presence – all at an affordable price.

Pricing

Pro: $11/month (billed annually)

Business: $29/ month (billed annually)

Try Simplified now to see how you can use efficient content creation, including engaging graphic design and state-of-the-art video editing, to bring ideas to life.

2. AI Video Marketing Automator

Using the Semrush software AI Video Marketing Automator, you can turn blog content into videos for YouTube, TikTok, and Instagram.

Better still:

A few clicks will do the trick.

To begin, go to Semrush's AI Video Marketing Automator and select the "URL to Video" template. 

Next, type in the video's URL, select the desired duration, and indicate the kind of photos you want the programme to use for your clip. To create a video, click.

The programme then creates an interesting video using the text, titles, and photos from your blog post.

You can alter the narrating voice, fonts, colours, images, and music after the video has been generated.

Lastly, to download the video, select "Export Video."

Note: With AI Video Marketing Automator's free plan, you may make a single, one-minute video and export it in one of three aspect ratios: square (1:1), portrait (9:16), or landscape (16:9).

Bonus: Transforming Long Videos to Short Video AI Gems

What We Like

In just a few seconds, you can turn blog entries into movies by adding AI voiceovers and captions. They can also be translated into more than 20 languages. This can help you reach a larger audience and improve the engagement of your videos.

Pricing

AI Video Marketing Automator offers the following plans:

Basic ($39/month)

Pro ($119/month)

3. AI Social Content Generator

Your blog material can be transformed into an infinite number of social media posts with the help of the AI Social material Generator. Additionally, the programme may create hashtags and captions for your posts.

Your blog post can be easily converted into a video or carousel that you can publish on social media with only a few clicks.

This is how you do it:

Click the "Create New" button from the Semrush AI Social Content Generator dashboard.

Click on the "Blog to Post" menu item.

Paste your blog post's URL into the window that appears, then click "Submit."

The following page will give you options for the script. After looking over each choice, you can choose your favourite and click "Confirm."

Next, choose one of the provided video or carousel templates and hit “Next.” 

Click the "Generate" button after choosing to "Let AI select the best assets for your post" for the fastest results.

The tool will create your new video or carousel post in a few seconds. The pencil symbol can then be clicked to make changes.

You may easily edit your new post or video with the drag-and-drop editor. You may add text or images, alter the appearance, and do much more.

Once you’re happy with how the post looks, hit “Download.”

Bonus: Mastering TikTok: A Complete Guide to Sharing Videos and Boosting Engagement

What We Like

The abundance of templates makes it simple and quick to produce material that looks professional in a variety of formats.

Pricing

For $35 a month, you can get two brands, 200 AI-generated posts, and 100 competition analysis runs with the AI Social Content Generator.

4. ChatGPT

ChatGPT is a flexible tool for repurposing material.

You can give it an article and instruct it to turn it into an email newsletter, an X (previously Twitter) thread, or a LinkedIn post, for instance.

Or you could instruct it to create a video script based on your blog post. You might even ask it to suggest other uses for your content.

ChatGPT is a suitable choice for small or one-person marketing teams who don't have much time to devote to content repurposing, while not being a specific platform for the task.

Bonus: How to Use Chat GPT?

What We Like

With a little imagination when creating prompts, there are countless ways to reuse written information.

Pricing

As of right now, ChatGPT's GPT-3.5 model version is available for free. You can get GPT-4, faster response times, and beta features with the Plus plan ($20/month).

5. Lumen5

Lumen5 can use AI and machine learning to transform your written content—blog articles, white papers, and other—into videos.

The programme compiles your written material into a summary and incorporates pertinent photos or videos from its collection.

To swiftly make interesting videos, the programme has a vast library of photos, music, and video material in addition to hundreds of templates.

After the programme creates a video, you can use the integrated editor to alter and personalise it as you see fit.

All of your videos will have captions created for them automatically by Lumen5, which can increase social media interaction.

Owing to its vast feature set, it may be used by both small and large companies.

What We Like

The drag-and-drop editor makes it easy to edit videos, even if you have no prior experience.

Pricing

Lumen5 offers a limited free plan. 

Paid plans include:

Basic ($29/month)

Starter ($79/month)

Professional ($199/month)

6. Repurpose.io

Marketing teams may use Repurpose.io to repurpose their current content and create social media posts out of it.

The tool's concept is that you just need to produce a single piece of content (like a TikTok video), and Repurpose.io will take care of the rest, automatically converting it into a variety of formats that you can utilise for all of your other marketing channels.

All of the main social media networks are supported, including YouTube, TikTok, Snapchat, Pinterest, Facebook, Instagram, and X.

You may also use the software to turn podcast episodes into several different video snippets. Paste the URL of your podcast feed here. That's all. The remainder is handled by the tool.

Moreover, Repurpose.io will automatically add captions and resize your films for every platform.

Repurpose.io is appropriate for influencers, podcasters, and livestreamers in addition to marketing teams.

Bonus: Maximizing the Profitability of Your Podcast: An In-depth Handbook

What We Like

One useful tool is the ability to set up automations that reuse your content automatically, such as uploading new TikTok videos to Instagram Reels whenever you make one. Teams with intricate workflows for repurposing content can benefit greatly from these time savings.

Pricing

Repurpose.io offers a free 14-day trial you can use to test out the software. 

Paid plans include:

Content Marketer ($25/month)

Agency ($125/month)

7. Canva

You may be familiar with and have already used Canva. However, were you aware of its ability to repurpose content?

Canva is a very flexible tool for repurposing content.

Create dozens of new pieces using the same content in a variety of ways. comprising presentations, ebooks, infographics, and images for social media.

With its "Magic Switch" tool, you may repurpose your content more quickly by simultaneously scaling your designs for numerous channels. Then there's "Magic Write," an AI feature on Canva that helps you quickly create social media posts and captions.

Additionally, you may simply reuse your existing material by using hundreds of templates.

Even anyone without prior graphic design knowledge can easily and intuitively utilize the software's drag-and-drop editor.

What We Like

To guarantee a consistent appearance for every piece of content your team produces, you can configure your brand's fonts, colours, logos, and more using the "Brand Kit" tool.

Pricing

Canva offers a limited free plan. 

Paid plans include:

Canva Pro ($14.99 for one person)

Canva for Teams ($29.99/month for up to five users)

Canva for Enterprise (custom pricing)

8. 2short.ai

A content repurposing tool called 2short.ai examines your video content to find the most interesting segments, which it then condenses into little snippets.

After that, all of the clips can have animated subtitles, branding overlays, and logos added with only a few clicks.

A range of aspect ratios are supported by 2short.ai in order to comply with every major social media platform's video standards. Additionally, it has a facial tracking capability that is quite helpful in maintaining the speakers in the middle of the screen.

What We Like

All of 2short.ai's functionalities are available on all of the price plans; the only distinction between them is the amount of time allotted for AI video analysis and exporting.

Bonus: 10 Alternatives to 2short.ai for Effortless Video Transformation

Pricing

2short.ai offers a free Starter plan, which includes 15 minutes of AI video analysis per month. 

Paid plans include:

Lite ($9.90/month)

Pro ($19.90/month)

Premium ($49.90/month)

9. Automata

Check out Automata if you're searching for AI-powered content repurposing tools that are useful for companies and content producers. This utility will automatically produce new content while keeping an eye on your YouTube channel or blog feed.

More than 150 input/output combinations can be supported by automata. Videos can be converted into blog entries, blog entries into email newsletters, email newsletters into social media threads, and so forth.

There are also built-in templates to help you set up a content repurposing workflow in minutes.

What We Like

Automata does more for you than just automate content repurposing; it creates a searchable database of your marketing collateral. This is a great way to find archived content that you may use again.

Pricing

Automata offers the following plans:

Light Repurposer ($3/credit): A pay-as-you-go plan

Power Repurposer ($49/month): Includes 50 credits/month. 

Additional credits can be purchased for $1 per credit.

10. Wavve

You may repurpose your audio content with the aid of Wavve. It creates social media-ready video clips out of your presentations, audiobooks, and podcasts. It may be used to distribute episode highlights and make trailers for your ebooks and podcasts.

You may add text, animations, and photos to the built-in drag-and-drop editor in Wavve to further personalise the clips it generates.

Moreover, the programme can add captions to your clips and transcribe sounds.

What We Like

Zapier integration allows you to automate your repurposing procedure with Wavve. For instance, you may use Wavve to automatically produce video snippets from your new podcast episodes and upload them to YouTube by setting up a Zapier automation, or Zap.

Pricing

You can try out Wavve's software for free during its seven-day trial period. Only one paid plan is available:

limitless ($19.99/month): This plan offers limitless transcriptions, video production minutes, and other features.

11. Vidyo.ai

With the use of artificial intelligence, Vidyo.ai is a platform that converts your lengthy videos into brief segments that you can post on social media. Additionally, it uses AI to automatically caption every footage.

The software guarantees high-quality clips from interview-style content by automatically identifying scene transitions in your films.

An hour-long video can be converted into 30-45 little bits by it.

What We Like

The AI-powered "Virality Score" from Vidyo.ai predicts how well your videos will do on social media and whether they will become viral. This facilitates the process of selecting which videos to post on your social media accounts.

Pricing

Vidyo.ai offers a limited free plan. Paid plans include:

Pro ($29.99/month)

Pro+ ($49.99/month)

Which Content Repurposing Tools Are Right for You?

The aforementioned content repurposing solutions are all excellent choices, so think about your requirements, the platforms you utilize, and your spending capacity.

These technologies will increase your reach and save you time, whether you use simplified AI clips to repurpose current video content or AI Video Marketing Automator to turn blog posts into social media video clips.

FAQs for Content Repurposing 

1. What is content repurposing and why is it important?

Content repurposing involves taking existing content and transforming it into new formats for different platforms. This saves you time and resources while maximizing the value you get from your content creation efforts.

Imagine creating a fantastic blog post. Repurposing lets you turn it into social media snippets, infographics, videos, presentations, or even an email newsletter. This expands your reach and keeps your audience engaged with different content formats.

2. What features should I look for in a content repurposing tool?

The ideal tool depends on your specific needs. Here are some key features to consider:

Supported content formats: Does it handle your content type (text, video, audio)?

Output formats: Can it convert your content into formats you need (videos, social media posts, infographics)?

AI capabilities: Does it use AI for things like captioning, scriptwriting, or video editing?

Automation: Can you schedule automatic workflows for repurposing content?

Ease of use: Is the interface user-friendly, especially if you're not a design pro?

Integrations: Does it connect with other tools you use (e.g., social media schedulers)?

Pricing: Does it fit your budget? Many tools offer free plans or trials.

3. Can I repurpose content for free?

Yes, there are free content repurposing options available. Some tools offer limited free plans with basic features.

Here are some free options to consider:

Canva: While not strictly a repurposing tool, Canva's templates and design features can help you transform content into various formats (e.g., blog posts to infographics).

Lumen5 (limited free plan): Create basic videos from blog posts or articles using Lumen5 free plan.

2short.ai (free Starter plan): Analyze short video snippets for free with 2short.ai's Starter plan (limited minutes per month).

Automata (pay-as-you-go plan): This offers a pay-as-you-go option for basic content repurposing tasks.

4. What are some advanced content repurposing techniques?

Beyond basic content format conversion, here are some advanced repurposing techniques:

Use AI for scriptwriting: Tools like ChatGPT can help you generate video scripts or social media captions based on your existing content.

Personalize content for different audiences: Tailor your repurposed content to resonate with specific audience segments on different platforms.

Focus on high-performing content: Analyze your content performance and repurpose pieces that resonate most with your audience.

Automate workflows: Set up automated content repurposing using tools like Automata or Wavve to save even more time.

5. How can I measure the success of my content repurposing strategy?

Track key metrics to gauge the effectiveness of your repurposing efforts. Here are some useful metrics:

Engagement: Likes, comments, shares, and other engagement metrics on your repurposed content.

Reach: How many people are seeing your repurposed content across different platforms?

Website traffic: Does repurposed content drive traffic back to your main website?

Conversions: Are you achieving your desired goals (e.g., sales, leads) through repurposed content?

By monitoring these metrics, you can refine your repurposing strategy and maximize the return on investment for your content creation efforts.