One thing you probably already realize about selling online is that it’s not as easy as you think. 

At first, it’s great. You have released items for sale, set pricing, and await orders from your customers. Then the reality of business sinks in slowly; you experience irregular sales, your advertising costs are steadily rising with no new sales coming in, your returns begin to climb, and you receive warning letters from your account about violations, resulting in a great deal of stress for you! 

Most sellers would think the issue lies with their products, but often times the issue is due to poor account management practices. 

The service of an ecommerce account management company plays a large role in assisting sellers with their business.

Ecommerce account management defined in simple terms: 

Ecommerce account management is when you engage with a skilled ecommerce account manager who will take on all of the responsibilities that you currently have for your ecommerce sales account (Amazon, Meesho, Flipkart, eBay, Etsy, etc.) i.e., 

• The creation of listings so that they are visible and searchable by customers
• Creating clear and concise titles and descriptions for the products
• Creating and managing your advertising so that you do not waste advertising dollars
• Handling orders and returns (the RTO process)
• Ensuring the safety of the account from both an Amazon and regulatory standpoint
• Tracking your sales and optimizing your sales performance

Putting this all together creates a properly managed seller account or ecommerce business.

Sellers struggle to sell online

Most sellers face the same problems.

• Many products don’t show up in search results due to a lack of relevant keywords.
• Some sellers get clicks but no sales because their product pictures and information are not clear enough.
• Sellers run ads but fail to make money because their ad campaigns are poorly structured or optimized. 
• Returns and RTOs decrease earnings because some sellers’ products don’t match customers’ expectations.
• Account health issues can appear suddenly to sellers without any idea of why the problem occurred.

Trying to handle everything is too much work for sellers.

To give an example of how to sell on a daily basis:

Picture you sell office chairs.

You list your title as “office chair.”

The person searching for an office chair will say “an ergonomic office chair for home”

So your product is not being seen.

You use ads and are spending money, but your sales are not increasing.

If someone else updates the information on your listing appropriately and optimizes the images to show how comfortable and large the chairs are along with your price and then does ads targeting only people using high intent keyword searches, sales will start coming in on a regular basis! 

This is how much better sales can be when sellers use proper account management processes!

How ECommerce Account Managers Help Solve These Issues

1. They Find The Real Pain Point

They don't just choose randomly but look at metrics to determine which pain points exist, such as visibility, ads, returns, and account health.

2. They Analyze The Current State Of Performance Before Taking Action

By reviewing search trends, your competitors, and how each category behaves, they can avoid making changes randomly to their account.

3. They Are Optimizing Listings and Ads

Each title, keyword/image/description is updated/optimized. Ads are structured in such a way to help stay within budget while helping maximize return.

4. They Continuously Review The Account.

A review process takes place regularly to monitor sales, ads and returns. Small improvements can be made to the account before problems arise.

How This Method Works For Sellers.

Without professional account management, sellers often react to late issues and cause loss of capital.

With ecommerce account management services, sellers get clarity on what is effective, what is ineffective, ad spend is controlled, and the number of returns decreases. Growth continues without interruptions.

Sellers of eCommerce will no longer feel confused about selling online.

• What Should I Do Next?
• Do not guess anymore!

Take a few moments to reflect and identify your current greatest difficulty.

• What would you say it is?
• Is it a lack of visibility?
• Low conversions?
• High return rates?
• Lost ads?

Ecommerce account management services will help identify that issue first and then assist you in solving it step by step.

If you want to become more successful selling online, consider using a system developed specifically for ecommerce, instead of managing everything yourself! Get Connect with Caasto – Leading Ecommerce Account Management Services Provider