Even if you have your finger on the pulse of the business, there are always imaginative new ways to present your things that you may not have considered. custom stand up pouches are one of the most convenient, adaptable, and fashionable new packaging solutions. They've been around for decades, but they're gaining in popularity thanks to the public's increased interest in efficiency and waste reduction.

SUPs are commonly equipped with a resealable zipper, a track, and/or a spout, and can carry solid, liquid, or powdered goods. Pouches are available in single-serve drinks like Capri Sun, to-go snacks, and any baby food or cereal containers. In 2019, you'll find these flexible pouches on the shelves of almost every retail establishment.

Flexible Packaging's Ever-Expanding Market

SUPs are more popular than ever, and a vital addition to the possibilities available in manufacturing, because they're useful, adaptable, and have a wide range of potential uses.

Pouches are being used for a growing number of products, ranging from coffee beans to soap refills to potato chips.

According to a Freedonia Group analysis, demand for custom stand up pouches in the United States would expand at a CAGR of over 6% to $2.9 billion by 2022.

Custom Stand up pouches make product handling and storage easier because they're light and take up less shelf space, thus they should be a significant packaging consideration for many producers.

Brands, Manufacturers, and Consumers All Benefit

Depending on your product demands or contents, custom stand up pouches offer a number of advantages, including:

Custom stand up pouches are frequently resealable, which is a big bonus for customers. Perishable treats like veggies, for example, can be kept fresher for longer by using sliding zippers that can be reclosed. Furthermore, they make opening and closing the devices much easier for persons with disabilities or dexterity issues.Clear windows: With pouches, transparency is an option. These windows allow customers to see the contents of the container, boosting the possibility of a purchase. "Going beyond just the listed contents on the label, buyers also want to examine the physical product before purchasing," according to a recent Forbes article.Recyclability: These pouches are frequently recyclable or can be constructed from recyclable or sustainable materials, which is a key factor in today's industry. Once you go into multilayer pouches with foil and other barrier layers, there are some restrictions.SUPs require less material to manufacture than many competing options, resulting in less waste and cheaper production costs, as well as a lower carbon footprint. They are also less expensive to transport because they are lighter. These pouches have retail appeal since consumers are looking for more sustainable solutions.Spouts: The addition of spouts to the tops of these pouches allows goods such as sauces and other liquids to be readily poured without creating additional mess.Durability/Stiffness: Despite the fact that custom pouches are constructed of flexible materials, they're tough and engineered to stay upright even when only partially filled. They're ideal for resealable products or items that will be used only occasionally.Handles: custom standup pouches can be customized with handles. By including these, customers will be able to carry the merchandise without the need for an additional bag.

Furthermore, the SUP trend coincides with customers' changing dietary patterns. People are shifting their eating habits away from three main meals and toward snacks and smaller meals throughout the day.

Consumers are more likely now (than in 2016) to substitute one or two meals per day with snacks, according to a 2018 Technomic survey. Consumers claim they snack at least once a day, according to 80% of them. Custom stand up pouches, which are generally resealable and ideal for single-servings, contribute to this trend.

The Manufacturing Challenges of Stand-Up Pouches

While SUPs are ideal for a variety of products, they are not for everyone. They certainly bring unique issues in terms of manufacturing and packing, and they aren't the best option in every situation. Among the difficulties are the following:

The machinery evolves. The filling equipment necessary for custom stand up pouches might be costly to install. It's a different system than what's been used in the past for packaging, and not every company can afford to invest in anything new. Inefficiency. While the pouches themselves may be a good way to store and confine things, the filling process isn't always. It is dependent on the product at hand. For breakfast cereals, the filling process or line speed of pouch machines would have to match the current equipment's speed, which isn't the case yet.Unsuitability. Not all goods are suitable for use in custom pouches. Take, for example, ice cream. The sides of frozen treat containers must be hard, and scooping the contents must be difficult.

Will You Be Able to Use Custom Stand Up Pouches?

While custom stand up pouches aren't a "one size fits all" packaging solution, they are a versatile, efficient technology with a wide range of applications - and a welcome addition to manufacturers' growing list of more sustainable, adaptable solutions.

It's worth looking into what's available if your company produces a product that appears to be a good fit for this type of packaging.

 

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