It can be tough to trust a roll agency or any other type of agency that seems right, only to discover that they lack experience in the most important areas for the company's needs.

The future of the contract can be analyzed by asking the agency if they plan to expand their staff nationally, internationally, or locally.

Questions to Ask:

Is the agency looking to expand and serve new areas?

Is the agency physically located in multiple locations?

How does a company fit into an agency's overall plan?

Ownership and Investment

Every company, including advertising agencies, reaches a point in its life where it may need outside funding to achieve its goals, grow, or maintain its doors. However, outside investors can have a profound impact on how an agency functions. This is evident to any company that has received investment.

Investors can have a major impact on the client-agency relationship. However, this challenge can be overcome. Prospective clients can find out if the agency's composition is right for them by meeting with an active business investor.

Questions to Ask:

Who is the owner of the company?

Why did the investment agency make it?

How can the investment team encourage ownership?

What are their interests?

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