Today, from Dlega Online, we are going to talk about 2018 trends for eCommerce, a very interesting topic that will tell us what has been working better in the world of Internet commerce so we can get an idea of what will be successful tomorrow.
Three trends 2018 for eCommerce
1. Personalization and mobile commerce:
In the current era the customer has stopped being multichannel, all the tools that involve most of the purchasing processes are increasingly connected to each other, making the purchase easier and faster. But not only that, but recommend, share and even give our opinion of the product that we just bought is getting easier nowadays.
Methods of secure payments available on any device, the possibility of sharing on social networks, forums or blogs, accessing customer service online, consulting products of the competition, ... represents the integration of multiple elements and channels to which we have fast and free access through Internet.
2. Marketing focused on improving conversion rates:
We are no longer focusing on getting customers or reaching more and more people to get more sales. No. Now it's about loyalty, to offer something unique to those people who already know you to get sell or have them buy you another different product. 2018 trends for eCommerce tell us that it is more important to retain a customer and build loyalty, than to look for a new one.
The third 2018 trend for eCommerce is ...
3. Symbiosis:
If you have a physical store, the 2018 trends tell us that you must exploit the eCommerce resource both to increase your sales and to improve the results of your physical store. It is clear that this work is not a flower of a day and that it requires investment, but it is a great starting point. Having already a physical store means that you have great experience in your sector , so when developing an online store you should position yourself for quality , not for low prices.
The most effective strategy is to specialize in luxury items, or the so-called expensive, to get better returns because when you start an online business, you have few visits. But here the important thing, you will have few visits regardless of what you sell because what is difficult is to enter a new market regardless of what it is. So tell us, what do you prefer, three sales of luxury items or ten sales of items less than € 20?
In addition, the physical store can be used as a logistics store for your online store , as well as how you can use your online business to attract new customers for your physical store whenever you use tricks such as giving the possibility of picking up orders at your location at cost. zero.
According to 2018 trends, what is purchased online in Spain?
Next we leave you a list so that you can know which are the products that more future have regarding the sales in Internet. According to 2018 eCommerce trends, this is what most users buy online:
Air tickets and reservations.Clothing, accessories and footwear.Tours and hotel reservations.Tickets for events.Printed booksCosmetics and parapharmacyElectronics.Mobile phones.Sport products.Provide Custom Logo Design Services
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