Perhaps one of the most satisfying experiences in the digital world is when we download a mobile application , use it, and the platform seems to understand us. It is as if the application could guess our needs or as if it anticipated them: before you can think about where the “Pay” button is within the app, the interface is already intuitively showing you the area where this button is located. option.
The opposite also happens: we want to throw our phone or mobile device into a deep lake when the applications are slow, when they throw errors or when they simply do not respond to what we need. The only person responsible for these scenarios, both positive and negative, is the UI UX design services .
What is UX design?
If this is the first time you are hearing this term, we will explain what UX design is: it is about creating software, web pages and mobile applications that offer an optimal user experience to those who browse these platforms.
“User experience (UX) design is the process that design teams use to create products that deliver meaningful and relevant experiences to users. This involves the design of the entire product acquisition and integration process, including aspects of brand, design, usability and function,” the Interaction Design Foundation explained on its website , in an article specialized on this topic.
A mobile application could have been developed with the most modern technologies, but if its design is not user-oriented, it will be a total failure. The goal of all software development should be to create a positive and friendly user experience for the user, so that they connect more with the platform and the company that is offering its product or service there.
Keys to UX design in mobile application development
There are many types of mobile applications, with many similarities and differences between them: but whatever the type of mobile app, they must all have an optimal UX design designed to offer the user everything they need. That is, navigation flows in an agile, natural and harmonious way and is not confusing or overwhelming.
Nick Babich, the editor-in-chief of the UX Planet portal, says it well: usability and intuitiveness must prevail in the development of mobile applications. “If the application is not usable, it has no real value for the user and they have no reason to use it. But if the mobile app is useful, but requires a certain effort to use, the user will have no problem learning,” he explains in an article.
Do not reload the interface
As much as we think that the more elements in the mobile application, the more useful it will be, the opposite is true: overloading the graphical interface with too many options and elements will cause confusion and fatigue in the end user. “It's important to get rid of anything in a mobile design that isn't absolutely necessary, because reducing clutter will improve understanding,” the UX Planet article noted.
He recommends that there be only one “main action per screen.” That is, for each screen there is only one main action suggested for the user, to motivate them to complete it without distractions.
Prioritize the elements
Now that we know that it is best not to overload the interface, the ideal is that during the development of the application the elements that are going to be displayed on the screen are prioritized. “Keep the features highly focused on the core objectives and refine the design by analyzing which functions the user will use most frequently and then try to make those functions intuitive and pleasant,” TopTal experts explained in an article published on their website.
Text and button size
Another no less important aspect is the size of the text, the font used and the size of the buttons in the mobile application. A UX designer must strive to ensure that the text displayed on the screen is legible and clear to the end user. “Font sizes of at least 11 points are recommended to reduce eye strain. Clean, easy-to-read fonts like Google's Roboto and Noto or Apple's new San Francisco font are excellent options to explore,” they also reported in TopTal.
And as for the buttons in the mobile app, experts propose that they be at least 7-10mm, adjusting to the average width of the fingertip. With this, the user experience will be much more positive since it will not be cumbersome to interact with the screen and its functionalities.
Pay attention to the size of the screens
Mobile devices have screens of different sizes, so mobile application development and UX design have to go hand in hand to adjust to the user's navigation. “Restructure information, pay attention to thumb zones, reduce clicks (especially with e-commerce), and pay attention to the login process, which can often be frustrating,” they added.
There are many ways to develop a mobile application, everything will depend on the needs of the company and the software engineers executing the project. What is invariable are these UI UX design agency keys to offering a sensational user experience. They apply to all kinds of projects.
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