Self-service ordering kiosks are quickly becoming the standard in most quick-service restaurants. Although the COVID-19 outbreak pre-emptively highlighted the advantages of self-ordering kiosks, their use increased even before lockdowns and social distancing.
Self-service ordering kiosk sales increased 17.9% in 2019 to more than $11.9 billion. Furthermore, a survey shows that 65% of consumers prefer self-service kiosks. These numbers are not surprising given the various advantages of kiosks, such as increased order efficiency, decreased labor costs, and improved customer experience. Furthermore, kiosks may extend your brand's reach beyond your establishment's four walls, resulting in a modernized restaurant experience.
We’ll dive in more to explore the advantages of self-ordering kiosks for restaurants and highlight some of the keys to selecting the best food-ordering kiosk for your restaurant.
What Is a Food Ordering Kiosk?
A self-ordering kiosk is a free-standing touchscreen gadget commonly found in restaurants that displays menu items and allows diners to make their orders and pay without the assistance of a waiter or cashier. According to the findings of this study, around 73% of customers polled prefer retail self-service technology, such as self-checkout, versus interacting with store employees. Self-service kiosks provide clients with the same digital experiences they’ve come to love via e-commerce sites but instead in physical locations.
Why Are Restaurant Self-Ordering Kiosks Becoming More Popular?
Ordering kiosks are among the handiest technologies introduced by restaurants in recent times. They are not only intuitive to use, but they also cut the time consumers spend waiting in line, perhaps leading to happier customers and increased revenue per checkout.
However, self-ordering kiosks are not limited to fast food restaurants! Hoteliers are already implementing self-service features. In a 2020 study, 27% of hotels had either adopted or were in the process of introducing self-check-in options, and 42% planned to do so in the future.
Kiosks have also become commonplace in grocery and convenience stores, as well as other retailers. Earlier this year, Amazon established an automated grocery outlet giving customers the option to purchase things from a menu without having to interface with employees - simply press a button on their smartphone or tablet device and walk out the door with what they need.
Advantages of Self-Service Restaurant Kiosks
Increased Order Size and SalesIncreasing Ordering EfficiencyImproving Order AccuracySolving Labor ShortagesDecreasing Wait TimesUpselling MoreModernizing the Customer ExperienceIncreasing Data-Driven DecisionsImproving Consumer and Staff SafetyCheckout the full article on Applova Blog
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