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Data-centric retail businesses are more effective and successful than their competitors. Retail analytics can help you get an insight into different types of customers, the devices they use to shop from your store app, and their buying behavior. Based on this information, you can transform your business into a customer-friendly and convenient shopping center.
According to recent surveys, 76% of retailers agree that customer data is a crucial element for all businesses. 81% of retail stores have already embraced a data-centric retail business. It might seem quite easy to gather customer data for your business growth. However, it all comes down to how you use this information. Does it help you increase your conversions and sales?
Do you know retailers that adapt to the cross-device on-demand delivery app have 6 times more customer data than other store owners? This data is used to gather customer’s browsing information and buying history. You could also use this information to provide a personalized and relevant shopping experience to multi-device customers.
The Evolution of Multi-Device Shopping
Do you know more than half the online shoppers use multiple devices for online shopping? That being said, it is high time retailers considered cross-device eCommerce mobile app development. Over the past few years, we have seen the growing demand for smartphones and the internet. With more and more people embracing this digital trend, multi-device shopping is getting mainstream. Today, it has become extremely important for all online eCommerce stores to build their mobile app considering multi-device shoppers.
They need to tap into all the channels that can help grow their traffic and conversions. Only retailers that manage to offer a customized and high-quality customer experience across all devices can survive the competition. The surprising fact is that many customers start their online shopping journey on one device and complete the checkout process on another device. 51% of customers are multi-device shoppers. Imagine how many customers you are losing to your competitors by neglecting this cross-device marketing trend.
Analyzing Multi-device Customers’ Shopping Behavior
Artificial Intelligence facilitates better customer analytics. Now, finding information about these multi-device users that shop from your retail store app is no longer challenging. Research suggests that the number of users who use multiple devices to purchase or shop from an app outperform single-device users.
They get a convenient and hassle-free shopping experience throughout the buying journey. They can search for a product on one-device and add it to the cart using another device. This is convenient for the multi-device users to shop from a retail store that’s compatible with cross-device shopping. These users are highly likely to turn into your regular and loyal customers.
To understand multi-device shopping exclusively, let us go through some relevant, industry-specific stats:
Around 40 percent of online purchases during festive seasons is made using a smartphone.
Over 1.2 billion individuals across the world tend to access the Internet from their smartphones.
90 percent of consumers tend to make use of multiple devices for making online purchases.
It is observed that over 100 million people own a tablet in the world and make use of the same at some point to carry out e-commerce shopping.
Now, retailers need to know how customers switch devices and complete their purchase. This knowledge will help you provide your prospects with a better user experience. A Mobile phone is used in 80% of all the multi-device shopping journeys. Such a kind of shopping journey could last for several days. But, it gives your customers an opportunity to view and compare a range of products before completing the purchase.
Final Words
Retailers that fail to track and analyze multi-device prospects are missing out on important data. It also makes it difficult for store owners to identify the prospects that can turn into loyal customers.
If you have not yet embraced the cross-device app development, it is high time you considered it. To know how well your customers interact with your brand and their overall shopping experience with you, it is important to stay up-to-date with the latest multi-device user trends.
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