ASO app store optimization

App store optimization

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android... (c) Wiki.

​​ASO is similar to SEO?

ASO is comparable to Search engine optimization, the technique accustomed to boost the visibility of webpages. We are able to think of the app stores like a big shops in which the apps would be the products. The consumer entering within the app store can travel through featured apps, that are selected by app stores. The consumer can also be thinking about a particular app category like games, shopping apps, tools like flashlights along with other utilities.​

​The importance of App Store Optimization

To be sure, ASO is the procedure of optimizing an app to be able to increase its visibility within the app stores, improve conversions and boost organic installs. Essentially, ASO is all about traffic contributing to CRO (Rate Of Conversion Optimization): The greater traffic your app store listing has and also the greater your rate of conversion is, the greater free installs you receive.

НOW TO GET LOADS OF POSITIVE RANKINGS?

Ratings and reviews are very important because they influence your rankings and therefore, downloads. From two similar applications within the store, greater within the rating would be the one with better ranking. In case your app doesn't have rating yet, it'll receive composite score according to your previous apps. So, a logical real question is: why not buy app rating?

There are 6 elements that matter for App Store Optimization

Target audienceTitleIconKeywordsReviewsScreenshotsApp Market Research

You most likely already did this in earlier stages, but researching the market is essential for ASO. You should know your audience, how to overcome them, and what they desire. You should also know who your competition are and just what they are doing when it comes to app marketing to be able to go a step further and stick out.