In a country where over 60% of supplements are estimated to be counterfeit or adulterated, we knew it was time for change. A revolution. A brand that didn’t just sell supplements but stood for trust, safety, and authenticity. That’s how Alphalete was born. Behind Alphalete is our founder, Suresh Shukla, a lifelong fitness enthusiast and bodybuilder who has always believed that what you put into your body should empower, not endanger. While pursuing his MBA in the United States, Suresh was exposed to a world where fitness was fueled by clean, regulated, and transparently sourced nutrition. That experience shaped his mission: to bring that same standard of integrity and quality to India.