Amit Pachisia is the Co-Founder of Alpha Coach, where he blends his 25 years of expertise in business strategy, marketing and finance with a lifelong passion for health and fitness. He specialises in helping coaches scale their businesses sustainably, from refining brand positioning to creating data-driven growth frameworks. Amit tracks emerging trends in the fitness industry, translating them into actionable strategies for both, coaches and fitness aspirants. Amit’s writing bridges the gap between business growth and the lived experience of being deeply invested in the fitness lifestyle.