Champ360 Marketing was born from our frustration with the lack of transparency, accountability, and measurable results in the marketing industry. When we started our first company 15 years ago, we hired numerous marketing agencies, cold-calling firms, and professionals, all of whom promised results if we spent a specific amount. However, when we asked for a breakdown of what that amount entailed and the evidence behind their projections, they had no answers. This lack of clarity and reliance on guesswork seemed to define 99% of the marketing approaches we encountered.