The India Brand Equity Foundation (IBEF) is a trust established by the Indian government to promote and enhance the global competitiveness of Indian industries. Launched in 2003, IBEF focuses on building and maintaining the positive image of India as a business and investment destination. Through research, analysis, and strategic initiatives, IBEF aims to showcase India's economic strengths, diverse industries, and investment opportunities, fostering international collaborations. This foundation plays a crucial role in shaping India's global identity and attracting investments across various sectors, contributing to the country's economic growth.