When it comes to protecting your car’s interior, few upgrades deliver as much functional value and aesthetic appeal as good quality floor mats. Pharaoh Automotive, based in Bengaluru, has been gaining a reputation for combining rugged durability, precise fit, and style in its range of custom-floor mats. Whether for SUVs, MPVs, or hatchbacks, Pharaoh's mats are engineered especially for Indian roads and weather. Below, we dive into some of their standout offerings across popular models — Fortuner, XUV700, Thar, Innova Crysta, and i20 — and what makes each of these a smart buy.
1. Toyota Fortuner Mats
For owners of the mighty Fortuner, Pharaoh offers the Fortuner Mats which are digitally custom-fitted for all variants (4×2, 4×4, auto/manual) for full cabin protection. These are 3D mats made from waterproof TPE material, with a Hex-lock anti-skid base so they stay put even over tough terrain. Deep tray design ensures they trap water, mud, and dirt, while the carbon fiber finish adds a sporty and premium aesthetic. For anyone who loves off-roading or drives in monsoon seasons, the waterproof, washable, and edge-to-edge coverage design makes the Fortuner set a strong investment.
2. XUV 700 Floor Mats
Pharaoh’s offering for the Mahindra XUV700 — the XUV 700 Floor Mats — brings similar build quality and features. These mats are designed to fit both 5-seater and 7-seater models, covering front, middle, and third rows in the 7-seater. Waterproof and anti-slip, with raised edges, they are built to handle everyday messes as much as long weekend trips. They also promise DIY installation, odorless materials safe for family use, and premium styling with their textured/carbon fiber surfaces.
3. Thar Floor Mats
If you own a Thar, Pharaoh has two specific versions:
- Thar Roxx Floor Mats: Designed specifically for the Roxx Edition (2024+) of the Thar, these mats are molded to match the unique Roxx interior layout. They feature the usual waterproof TPE, raised edges for off-road protection, and the Hex-lock base to prevent slippage.
- Thar Car Floor Mats (non-Roxx): For Thar models from 2020 onward (excluding Roxx Edition), this product offers the same material grade, full edge-to-edge protection, plus a design that covers the vehicle’s cabin precisely without the need for trimming. Great for muddy trails, city puddles, and everything in between.
4. 3D Mats for Innova Crysta
The 3D Mats For Innova Crysta are especially tailored for all variants of the Innova Crysta — regardless of whether it's a 7-seater or 8-seater, manual or automatic. Pharaoh ensures full 3-row coverage (including center humps), deep tray design, waterproof and odourless TPE material, and anti-slip bases. For families and those who often travel long distances or haul lots of passengers and cargo, such coverage and cleanability matter a lot.
5. i20 Car Mats
Even for compact hatchbacks, Pharaoh doesn’t compromise. Their I20 Car Mats are designed for all i20 models (2014-2024), including both older and facelifted trims, automatic and manual. The product uses waterproof TPE, has the Hex-lock base to prevent slipping, and features carbon-textured finish to elevate the interior feel. For hatchback owners, these mats offer maximum floor protection and premium styling at a price point that makes sense.
What Sets Pharaoh Mats Apart
From the above model-specific offerings, some common strengths emerge that distinguish Pharaoh Automotive mats from generic or universal floor mats:
- Digital Custom Fit – Each mat is molded precisely to match the floor contours of the specific car model, including quirks like uneven rear humps, footrest areas, and seat-rails. This precision means no trimming, no loose edges, and better coverage.
- Waterproof, Eco-Friendly Material (TPE) – Real conditions in India mean water, mud, leftovers from rainy drives, and often, spillages. Pharaoh’s mats use premium thermoplastic elastomer (TPE) which is waterproof, washable, flexible, odorless, and non-toxic. Good trades for durability and ease of maintenance.
- Anti-Slip Hex-Lock Base – Even if the mat fits well, if it moves around, it becomes a safety issue and looks sloppy. The Hex-lock base ensures mats stay in place through braking, turning, and rough terrain.
- Deep Tray / Raised Edge Design – This helps trap water, dirt, leaves and prevents them from spilling over to your car’s carpet. Especially useful for off-roaders like Thar and heavy usage SUVs.
- Aesthetic Finish – Alongside utility, these mats are designed to look good — carbon fiber texture, color options in some, and tailored styling so they blend well with the existing cabin. It’s a perk when functionality meets design.
- Warranty & Support – Pharaoh offers a 1-year warranty against manufacturing defects, free shipping (depending on order threshold), and support. Good peace of mind.
Should You Get One?
If your car is often exposed to harsh weather (rain, mud, dust), or if cleanliness and resale value matter to you, investing in good mats is worth it. Rather than buying generic mats that may leave gaps or require trimming (and eventually degrade sooner), custom mats like those from Pharaoh preserve interior integrity, make cleaning easier, and enhance comfort.
For off-road lovers, SUVs like the Thar or Fortuner will particularly benefit. For family use and longer journeys, models like Innova Crysta become more pleasant with full floor protection. Even for hatchbacks, it’s nicer to drive into a clean cabin rather than worrying about loose mats or stains.
Price vs Value
Pharaoh’s mats are priced higher than basic universal mats — something like Rs 8,000-Rs 11,000 for most SUV and premium offerings, depending on model. But once you factor in durability, easy maintenance, exact fit, and the reduced risk of damage to original carpets (which can cost more in the long term), the cost is defensible. Many users say that the wear-and-tear they prevent, plus improved cabin feel, offsets the price fairly quickly.
Conclusion
Pharaoh Automotive has done an excellent job carving out a niche in the vehicle accessories space with their 3D, digitally fitted, high-material quality floor mats. From the rugged Thar to the family-friendly Innova Crysta, and even the everyday i20, there’s a product built to suit both the demands of Indian road & weather, and aesthetic sensibilities.
If you’re considering upgrading your car’s interior protection, the Toyota Fortuner Car Floor Mats, Mahindra XUV700 Car Floor Mats, Mahindra Thar Roxx Floor Mats, Mahindra Thar Car Floor Mats (non-Roxx), Toyota Innova Crysta Floor Mats, and Hyundai i20 Car Floor Mats deserve serious consideration. They strike a balance between utility, durability, and interior aesthetics that many car owners look for.
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