After data is no longer deemed useful, or under the consent terms of its collection, data ends its lifecycle with deletion. This is a very important stage, both in terms of reducing costs for the organization as well as meeting their data security and privacy obligations.

The flow of data is considered and data friction points are reduced to increase data value and ROI. An effective data lifecycle management process can identify and smooth obstacles as soon as they appear. 

Among these, the final stage of the lifecycle, data deletion, is essential for reducing the chance of data breaches or contamination of datasets with data whose permission has expired.