Best Protins For Everyday Protins

all4techsguest April 2, 2023

17 min read

TruNativ

WHAT ARE WE?

TruNativ is a 'Smart Nutrition' FMCG company. Our definition of smart nutrition stems from the cultural shift we are out to address. Health is no longer for the old or the sick, it is now a continuous personal quest for control over how fit and healthy we feel. The conversation is shifting from temporary deficiencies to continuous control of wellbeing and that's what we're here to support.

Standing tall on their three pillars of taste, health and convenience, we are dedicated to creating a nutritionally complete and an affordable range of products helping Indians solve their nutritional needs faced on a daily basis. Our main purpose is to provide balanced nutrition and a desire to pursue fitness as a passion.

WHY DO WE DO WHAT WE DO?

Modernisation and Complex lifestyle have stripped away nutrition from daily food.

The food we eat today has lost its nutrition over the years. Chemical farming, genetic modification, climate change, usage of preservatives, consumption of ultra-processed and canned foods, carb-heavy Indian meals and change in eating habits is one big problem. As per medical research estimates, 73 percent urban Indians are protein and nutrient-deficient, implying there is a very large market. On the contrary, there are several factors contributing to India’s nutrition crises. These may be a lack of understanding of nutritional sources, less time to indulge in nutritional eating, tasteless food options in the ready to consume cereals category and a perception of healthy not being tasty.

In the current situation, there is a strategic shift when India wants to eat healthy. Research suggests that the millennials form 47 percent of the total working population of India. These millennials spend close to 1/3rd of the income on food and related items and are on a look out for healthier options. Around 62 percent of all Indian consumers aspire to live a healthier life.

We moved into chemical farming, used preservatives in food, and introduced consumption of processed and packaged foods to provide convenience in our modern and hectic lifestyle because of modernisation. As a result, people are becoming less healthier with time and facing lifestyle complications.To close the nutritional gap, we are helping people in reintroducing missing nutrients into their diets. By putting missing nutrition back into their food, we want families to live healthier and happier lives.

Why Is TruNativ Different?

We are fanatical about food, clearly! But whatever we make, we always start with real, whole foods. The synthetically created, chemical “breakthroughs” are not for us!

We believe in taking things slow, growing it in rich, organic non-GMO soil with enough sun, air, water and time for it to reach its greatest potential. Voila! That’s how nutrition lands on your plates! ;)

TruNativ’s aim is to add 100% Nutrition to every household. Be it for a toddler, kid going to school, college student, housewives, working professionals, or old age, nutrition should be a part of each one’s diet. This unique and thoughtful idea differentiates TruNativ from others, as it does stand with you and your fitness goals!

All products are preservative and additive free

-No Processing

-All Natural

-Clean Label Certified

-Non GMO

WHO IS OUR TARGET MARKET?

Families- Moms, Dads, Children, Youngsters, Elderly people.

Educated and aware.

Belong to Metro and Tier 1 cities.

Looking for family-centric healthy eating solutions.

WHOM ARE WE TALKING TO?

Person responsible for food and nutrition of the house. In most cases, it’s the woman of the house.

Demographics:

25-40 years

Educated

Family income 12-15 lacs annually

Working or home-maker

Modern, tech-savvy

Socially active

Aware and informed

WHAT ARE THESE PEOPLE SEEKING?

Our target audience is aware that nutrition is missing in their lives, however, they are looking to upgrade their nutritional intake that is designed to fit their modern lifestyle, preferably without making drastic changes in their existing diet.

NOW MEET OUR BRAND AMBASSADOR:

KAREENA KAPOOR KHAN

As the brand ambassador, ‘Bebo’ is helping people understand the vision of simplifying nutrition for millions of Indian households. Yes, Kareena Kapoor Khan has joined us in this journey making smart nutrition easily accessible to all!

Talking about its new association with Kareena Kapoor, TruNativ Founder Pranav Malhotra shares, “The pandemic has made us all realize that our health is the most valuable investment that we can have. In the post-pandemic world, Indians are gradually getting aware of the importance of having the right amount of nutrition in their meals. TruNativ is dedicated to developing nutritionally complete and affordable products manufactured with natural ingredients and the highest quality standards in this scenario. We now have the Queen of Bollywood, Kareena Kapoor, with us, so we hope to emerge as a household name in India.”

Commenting on the partnership, Kapoor says, “The pandemic has taught us better as to how taking care of nutrition is of utmost importance, and so I always find healthy and clean solutions to maintain a balanced lifestyle. I’m happy to be a part of the TruNativ family, with whom I share a similar belief and vision, which is to simplify nutrition for millions of homes in India.”

MEET OUR INVESTORS:

9 Unicorns:

9Unicorns is India's First Accelerator VC. The fund operates uniquely as an accelerator & invests in early-stage startups. It aims to disrupt idea stage funding in India by providing initial capital of $100K with further committed capital for deserving portfolio companies.

9Unicorns has recently led the seed funding round with us, investing in our “smart nutrition” company which is dedicated to empowering health and fitness enthusiasts with affordable and healthy food and beverage options. Other co-investors include Ashutosh Valani and Priyank Shah, co-founder

Health and environment conscious individuals in India are increasingly looking to consume the F&B options that are not only healthy, nutrition-laden, and natural in terms of their constituent ingredients but also sourced and processed in a way that doesn’t harm the environment. Take a look, for instance, at products containing whey protein that are gaining increasing popularity, with the whey protein industry, projected to reach $3.03 billion by 2023,” said Apoorva Ranjan Sharma, MD & Co -founder – 9Unicorns, in a statement.

Blue Treasuries LLP (Lightworks LLP):

Blue Treasuries Llp is a Limited Liability Partnership firm incorporated on 18 December 2019. It is registered at Registrar of Companies, Mumbai.

Designated Partners of Blue Treasuries Llp are Bijal Mehta, Anjali Surendra Masurkar, Somya Jain, Rameshchand Bhikhamchand Rakhecha, Mohit Anoop Mehta, Vishal Shailesh Shah, Swapnil Ajay Mehta, .

Kronos Ventures Pvt Ltd:

Kronos Venture Private Limited is an Indian Non-Government Company. It's a private company and is classified as'company limited by shares'.Company's authorized capital stands at Rs 50.0 lakhs and has 100.0% paid-up capital which is Rs 50.0 lakhs. Kronos Venture Private Limited is majorly in Business Services business and currently, company operations are active.

Emami Limited:

Kolkata-based FMCG major Emami Ltd on Saturday said it has acquired 19 per cent equity stake in direct-to-consumer (D2C) nutrition firm Tru Native F&B Pvt Ltd. Tru Native F&B markets nutrition products under the brand TruNativ, targetted at health and fitness enthusiasts.

Founded in 1974 by two childhood friends - RS Agarwal and RS Goenka, Emami Ltd. has positioned itself as one of the leading and fastest growing personal care and healthcare businesses in India. With a prodigious portfolio of household brand names such as BoroPlus, Navratna, Kesh King, Fair and Handsome, Zandu Balm, Mentho Plus Balm and Fast Relief, Emami employs over 20,000 employees across geographies. Well known for its aggressive marketing powered by celebrity endorsements, Emami products are available in over 4.5 million retail outlets across India through its network of ~3200 distributors with a global footprint spanning over 60 countries including GCC, Europe, Africa, CIS countries & the SAARC.

Mr Harsha V Agarwal, Director, Emami Ltd said, "We are delighted to announce our partnership with TruNativ through an investment in equity stake. With health & wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. "TruNativ" product offerings are very unique as they are based on real consumer habits and issues. We are excited to enter this segment which is in line with our Investment strategy and look forward to add meaningful value to the brand."

ESOP:

It’s the leading solutions company in the space of Equity based compensation. Our service offerings cover the entire life cycle of ESOPs including Plan Conceptualization, Design, Documentation, Plan management, Compliance and reporting.

They are the first and the only company to offer a full spectrum of integrated on-line stock plan management services, including plan administration, compliance, employee communication and online transaction capabilities. This service is delivered using our proprietary platform My ESOPs ™.ESOP Direct is a part of the Kirtane Pandit group, in existence for more than five decades, consisting of an Accounting and Consulting firm, a Software services company and a Business Process Consulting company.

Other investors include: Apoorva Ranjan Sharma, Ashutosh Valani, Anshul Punhani, Srijana Bagaria, Priyank Mehul Shah, Drashti Shah, Aalesh Avlani, Amit Waikar.

WHAT ARE OUR PRODUCTS?

EVERYDAY PROTEIN:

Made of 100% grass-fed whey - This is a no chemical, non toxic zone! A ‘clean’ protein is all you deserve.

Versatile protein - We’re a smart protein that seamlessly blends with your beverages & food like magic! Fits into your life, without changing your lifestyle because it's flavorless.

Easy to digest - It cares for you and goes easy on your tummy at all times to help you focus on your nutrition without any concerns.

Made for families - Age is literally just a number! From children to the elderly-we’re for everyone! No, you don’t need to be a bodybuilder. Yes, your body still relies heavily on protein to function well!

EVERYDAY PLANT PROTEIN:

Made of natural plant extract- This is a no chemical, non toxic zone! A ‘clean’ protein is all you deserve. Blend of Soy Protein Isolates, Pea Protein Isolate, Brown Rice Protein!

Versatile protein- We’re a smart protein that seamlessly blends with your beverages & food like magic! Fits into your life, without changing your lifestyle because it's flavorless :)

Easy to digest- It cares for you and goes easy on your tummy at all times to help you focus on your nutrition without any concerns.

Made for Families - Age is literally just a number! From children to the elderly-we’re for everyone! No, you don’t need to be a bodybuilder. Yes, your body still relies heavily on protein to function well!

Flavourless & odorless- Weird expressions while gulping a protein up? Um, we’d pass! We all know how bad they can taste and smell. But don’t stress, you’ve got us!

EVERYDAY SWEET:

KEY INGREDIENTS- Monk fruit and erythritol.

The combination is golden- Separately, monk fruit and erythritol won’t do the job. Monk fruit is 200-300 times sweeter than sugar, and erythritol is only about 70% as sweet. But together they’re a win-win, perfect balance to promise the finest taste, user experience and health positivity.

It’s versatile- Just like all of our other everyday products, you can mix this in with anything, sweet or savory and enjoy its goodness without missing sugar and without even realizing this is in anything.

It’s so good it’s good for you- It’s 100% Natural, plant-based, with almost zero calories and zero net carbs, no laxative effects, non-GMO! Use it just like you would your sugar, minus the guilt!

Not a replacement, the ultimate choice- With its anti-oxidant and anti-inflammatory properties, its vegan and diabetic-friendly nature, it’s almost too good to be true. But #ItsTRU.

EVERYDAY FIBER:

KEY INGREDIENTS- 100% Maize Dextrin from Non-GMO Maize.

100% natural - It’s a completely pure, plant based fiber! Come on, let’s leave the toxic chemicals alone for a while, shall we?

Dissolves clear in liquids - An innovative Fiber that dissolves clear in liquids! Fits into your life, without changing your lifestyle. Be it tea, dal or just water!

Magic experience - Weird expressions while gulping Isabgol? Um, we’d pass! We all know how bad the experience can be. But don’t stress, you’ve got us!

Non-habit forming - Attachment looks good with email, nothing else! We won’t make you (or your gut) feel ridiculous for leaving us. No dependencies, we promise!

RAW WHEY ISOLATE AND RAW WHEY CONCENTRATE:

100% Natural: Gains speak louder when they’re pure, right? Beefing up the body with carbs and chemicals? It’s a pass!

No sugar: Strong, bulked up and no sugar to weigh you down! Exactly what an ideal protein should sound like.

Cold Processed: We protect those vitamins and minerals to deliver nothing but clean protein! Unwanted sugar, fat and love handles? You don’t want that, do you?

Clean Nutrition: Cut the artificial nonsense already and hey, let’s not fall for those sickening side effects that ‘modern’(full of crap & chemicals) proteins bring along!

Other products include-

TruNativ X Ditch the guilt: Chocolate bars

TruNativ X MyFitness: Peanut butter

TruNativ X NovaNova: Sugar free best bites & sugar free waffle chips

Product for Future Release: Flavor booster for Vitamins and Minerals to add to any drink to get the desired and optimum boost of vitamins everyday.