Within hours, I saw ads for rucksacks and trekking equipment from several eCommerce brands; each offer seemed more lucrative than the last. And like any other customer, I looked at all the products and compared their pricing, dates of delivery, etc. But when it came down to picking one, I couldn't help but scroll down to the customer reviews on their sites and see if I could trust a new brand.
This is an experience most online shoppers relate to. Product reviews play an integral role in building trust online. Product reviews also give shoppers on edge the confidence to make a purchase. Shopify is popular because it is the most buildable platform, allowing you to create a custom solution using the numerous Shopify extensions and apps, some of which we will look at in this article. Learn More on Best Shopify Apps to Integrate with your Store to Improve Customer Experience
But before jumping into that, let's start with
How to Add Reviews to Shopify Store:
Shopify does not have a feature that allows you to add reviews directly to your store. However, you can choose from a wide range of Shopify review apps. Here's how to add them from your Shopify admin panel:
Steps to Add your Preferred Shopify Reviews App to your Store:
Select "Apps" in your Shopify admin panel and then select "Customize your Store."Search for your product reviews app on the app storeClick on the app to open the app page Select the "Add App" buttonProvide all permission for the app to work Select "Install App"To Add Reviews to your Shopify Product Pages:
Go to the "Online Store" section and select "Themes."Select the theme you want to use and click "Customize."Pick the most suitable product template for your store Add the review and review form section and click "Add Section."Select the Reviews app block in the Apps section from the drop-down menu.Click "Save" to display the changes on your store.Related Read: Guide to Create Shopify Customer Account
Best Shopify Review Apps to Integrate with Ecommerce Store
1. Yotpo
Yotpo is an excellent eCommerce marketing platform that provides tools to help you manage customer reviews, visual marketing, loyalty, referral, and SMS marketing. Yotpo provides AI-powered solutions that help monitor, control, and place customer content at crucial conversion points.
It helps you collect and leverage reviews and ratings with the help of in-mail technology.Supports advanced automated workflows to create highly personalized SMS and MMS campaigns.It provides Pre-built campaigns and customization options for rewards and referral programs.Allows you to display photos, videos, and reviews of customers across your site to establish trust.Intuitive dashboard & Excellent supportRead More: Manage Yotpo reviews directly from Richpanel
2. Okendo
Okendo is a customer marketing platform built exclusively for Shopify users. It allows business owners to manage customer-generated content ranging from ratings and reviews to questions and comments. Here are some of its salient features:
Provides critical data and insight points on each website visitorAllows you to monitor reviews and track bad reviews for each productAllows you to generate automated review request emailsCombines all the reviews from different sources Multi-store supportEase-of-useLimited integrations with other apps3. Product Reviews by Shopify
The product Reviews app allows customers to rate and review your products from your product pages. It is highly customizable and built so that the review blocks will automatically match the look and feel of your website.
Allows you to manage and moderate reviews in bulkAllows you to import and export reviews via CSVImproves SEO rankings as reviews are added to google search resultsFree & Easy to InstallRudimentary functionalitiesThe interface isn't very intuitive4. Fera.ai
Ferra.ai is a popular reviews management app on Shopify that allows you to collect video, photo, and text reviews automatically. It also helps incentivize their reviews with loyalty points, cash back, and discounts.
Automatically request reviews via customizable emailsReward reviews with discounts, points, or cash backQuickly add existing reviews from Facebook and Google to storeVerified shopper badgesAverage rating badge for verified customer reviewsEasy content moderationPaid CustomizationsPoor integration with Shopify5. Growave
Growave is a Shopify extension that manages reviews, customer wishlists, Q&A, loyalty programs, referrals, social login, and more. It is an excellent tool for online store conversions and sales due to its multifunctionality.
Key Features:
It combines multiple features such as Loyalty and Rewards, Reviews, Q&A, Wishlists, Referral programs, Social Login, and Instagram galleries.Allows you to customize from the app's dashboard itself or with the help of their responsive customer support.Seamlessly integrates with tools such as Klaviyo and Omnisend.Easy to set up and use Competitive PricingThe excellent customer service teamLimited integrations and social login choicesRudimentary analytics feature6. Loox
Much like Fera.ai, Loox emphasizes photo and video reviews to add a layer of credibility to your website. It helps automate several processes, such as sending review request emails and offering discounts to incentivize photo and video reviews. Some of its key features are:
Customize review request emails according to your brandAllows you to share reviews on social mediaAllows you to import customer reviews from other sitesSeamless integration with Google Shopping24/7 customer supportThe user interface is clunky and difficult to adapt7. Judge.me
Judge.me another Shopify reviews app with customizable email templates for requests and review widgets matching your store's theme; this app keeps your review process on brand while limiting your spending.
Allows you to schedule custom review request emails Share reviews on social mediaRobust app integrations to manage checks from different sourcesUse coupons to incentivize reviewsSupports 34 languages24/7 customer supportLimited integrations with CRM8. Trustpilot
Trustpilot is a customer review management tool that helps you amplify your online presence by automating your review collection process, gathering customer feedback, and improving organic search results for your online business.
Business Generated Links for reviews Snippets to embed the Trustpilot reviewsSend review invitation links with the Trustpilot emailEasy to set up and useReview FlaggingData Protection Concerns9. Stamped
Stamped is an AI-powered review app that helps you gain valuable insights into product sentiment from your customer reviews. You can collect reviews in various formats like photo, video, Q&A, NPS, and micro-reviews through a custom form that allows you to capture more detailed feedback about your products, like fit and quality.
Automatically request reviews via email and SMSTemplates to create retargeting ads with reviewsIt is optimized for SEO Robust mobile analytics reportingAllows you to collect micro-reviews at checkoutMake product recommendations based on customer historyEasy to adaptLong term contracts
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