Roger Dooley has spent his career studying why people buy, not what they say they buy. He’s the author of Brainfluence, Friction and, most r…
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Ecommerce
Why Killing Friction Beats Chasing Discounts: A Behavioural Scientist’s Playbook for Scaling eCommerce Brands
Ecommerce
What AI Can’t Replace (No Matter How Good the Prompt Is)
Last updated: August 2026 Everyone’s got an opinion on AI and agencies right now. Half the internet is convinced we’ll all be replaced by Ch…
Ecommerce
Claude AI Content Now Carries a Watermark. Does That Change How It Ranks?
If your team uses AI tools anywhere in your content or marketing workflow, this blog is worth five minutes of your time. Anthropic or Claude…
Ecommerce
From CBD to Functional Mushrooms: How Grass & Co. Built a National Retail Brand
What do functional mushrooms, CBD, Holland & Barrett, international expansion and Michael Caine have in common? They’re all part of the rath…
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