Buffett's 1962 acquisition of a dying textile mill became one of the most expensive emotional decisions in financial history — and his most-…
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When Warren Buffett bought Berkshire Hathaway in 1965, it was a failing New England textile mill — he later called the purchase the worst trade of his life and estimated the decision to use it as his holding company instead of starting fresh cost shareholders roughly $200 billion in compounded returns
Business
As company lore tells it, a worker at Procter & Gamble’s Cincinnati factory left a soap-mixing machine running through lunch in 1879 — the air-whipped batch floated in customer washbasins, complaints arrived asking for more of the floating soap, and Ivory’s ’99 and 44/100 percent pure’ campaign was built on what looked like a mistake
How a forgotten Cincinnati factory worker, a chemist's fraction, and a stack of customer letters turned a 1879 manufacturing error into Ivor…
Business
In 1957, Vance Packard’s The Hidden Persuaders told America that supermarkets had hired motivational researchers to slow shoppers’ eye-blink rates from 32 a minute to 14 in the cereal aisle — a “hypnoidal trance” said to lift impulse buys by a third, and the panic it set off drove the first federal scrutiny of subliminal selling
Vance Packard's 1957 exposé claimed supermarkets hypnotized shoppers via slowed blinks. The science is messier — and more useful — than the …
Business
When Ed Catmull instituted the Braintrust at Pixar in the late 1990s, the rule was that the assembled directors could critique any film in development but had zero authority to mandate changes — Catmull argued that the moment feedback carried power, honest feedback would disappear from the room within one meeting
Ed Catmull's Pixar Braintrust worked because critics had zero authority to mandate changes — the moment feedback carries power, candor disap…
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