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As a result of branding, brands create unique selling propositions that make them stand out from their competitors. Personal branding allows individuals to highlight qualities and characteristics that make them unique. Your personal brand is who you are as a person. It is both what your values, ethics, and virtues are, and how you manifest them in your everyday life. It shapes everyone's perception of you, their opinions, and how they discuss you when you are not with them.
Read on to learn how to leverage your personal brand effectively.
