Choosing a Virtual Event Platform : 5 Questions to Ask

If you have been in the virtual event business for quite some time, you should know how important it is to have an efficient virtual event platform. To say a virtual event platform can literally make or break your entire virtual event game wouldn’t be wrong. However, selecting an event platform is definitely not a child’s game, it takes a heap of effort to select the right online event solution for your online event. Moreover, since the market is now filled with many options, selecting the right platform gets more difficult. 

Taking care of that, we have come up with a comprehensive guide that will make the entire process very smooth for you. Here are the top questions that you should ask yourself before making your final decision. Have a look.

We all know how important it is to communicate with each other, and helping people communicate is one of the most prominent reasons behind event hosting. In addition, one of the most common reasons people attend events is to interact with new people and expand their networks. However, when it comes to networking, physical events always have had an upper hand. But, now that we have advanced technology, networking has become more convenient in online events too. Online event solutions, too, come with high-end networking solutions, making the interaction between attendees and participants of an event a very seamless experience. So, if you are planning to host an online event, the first thing you need to have in an online solution is efficient and effective communication tools. Hence, the first question you need to ask yourself is if the platform comes with communication tools or not. 

One eminent advantage that virtual events have over physical events is that the organizers can record the entire event. This feature allows the organizers to record the events and later, use the recording according to their convenience. They can provide the recording to the attendees who couldn’t make it to the event. Moreover, it also acts as proof and with the recordings, it becomes easier for the organizers, if they want to cross-check anything. Not only this, the organizers can use the event snippets to put it on their social media. It will help them expand the reach of their online event and brand recognition. So, the next question that you should ask before picking up an event platform is if the platform provides you with the recording feature or not. 

It is easier for the organizers to keep the audience engaged and hooked to the event in case of physical events, whereas, the same gets a bit challenging in the case of online events. Also, there are several advantages that an online event comes with. But, they have many disadvantages and limitations also. One such limitation is ‘Zoom Fatigue’; it is the exhaustion that comes after a long and stretched virtual session. Attending an online event is not easy either, people easily feel tired and exhausted. Not only this, since the events are held on the screens, they come with several distractions also.

If your event is not engaging enough, people won't think twice before quitting the event. Hence, it becomes very crucial to ensure that your event is able to keep your audience engaged. You can do that by looking for a platform that comes with audience engagement tools. Some features you should look for in an event platform are Q&A sessions, Live Polls, Gamification, Breakout Rooms, etc. These features will ensure your attendees are hooked on the platform and the event. 

Another advantage the online events have is the organizers get to keep track of the attendees’ activities throughout the event. While this is totally impossible in physical events, the online event platforms allow the organizers to do the same. With the real-time analytics feature, the organizers can keep a check on what the attendees are up to in the event. They can track the number of attendees, the timings of their joining, the feature that kept the attendees hooked, etc. Not only this, but the organizers can also track the virtual booth that gained maximum visits and the features that couldn’t get desired attendance.

The reason this feature is important in an event platform is that it allows the organizers to keep track of the event's success. With specific data, analyzing the event strategies and measuring the event's success becomes easy and convenient. Hence, having this feature in your virtual event platform would make the entire process very smooth and seamless for you. 

Talking about the next feature that you should definitely consider having in your virtual event platform is the customization feature. While hosting a physical event, what do you generally focus on? The branding of your event. With things going virtual, designing event keeping branding events gets a bit challenging. However, now that we have technically advanced equipment, things can be executed with the same accuracy.

Having the event designed according to your organization’s requirements and branding will help your attendees relate to your virtual platform more. Not only this, having your brand elements over your platform will help you promote your brand. In addition, a customizable 3D Virtual event platform will help you design all the elements according to your demands. You don’t have to compromise with the platform anymore. Hence, the next time you are looking to host an event using an online platform, ensure that you pick an appropriate platform that comes with a customizable interface and functionality. 

Picking the right platform gets a bit challenging since there are a plethora of options available in the market. Moreover, before starting your hunt for the right platform, it is very crucial to have things clear in mind. You should have clarity about the features you should look for in a platform. Hence, this guide will help you understand the questions that you should ask before picking a platform. 

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