Despite their age, podcasts are still effective marketing tools.

Video is among the most well-known types of internet traffic This may come as a surprise. But, the popularity of podcasts is growing within the UK and has been recorded at 3.6 millions Brits have been listening to podcasts over the past month.

Although video is an large portions of the internet traffic, and since social media websites such as Facebook allow automatic playback and videos that are still in silent mode the medium of audio isn't totally dead.

Podcasts are moving to a non-mainstream media to becoming a part of everyday life. If they're entertaining stories, or enthralling our minds with humor, or providing us with new ideas or making it easier to listen to our most loved radio shows, millions of listeners are tuning in.

A recent study has found an increase of 3.6 million people listen to podcasts, mostly in the home or while on vacation. The study also showed that podcasts are listened to by people who want to get the most out of their time, instead of doing nothing. This includes people who listening to them while doing chores at home, walking or even exercising.

It's interesting that, of the 2,000 respondents that were interviewed for the survey, two-thirds of respondents said that they'd heard most podcasts, if not all. If you take into consideration that many podcasts run for more than 30 minutes or more. This indicates that the listeners are engaged in the content they're watching as opposed to viewing videos that are targeted to people who use social media. Based on Facebook the study that less than 45% of users are able to view 30 seconds or more.

Discover more Do you want to know the top podcast companies uk?

For advertisements on podcasts, 61% of people who were surveyed said they would like to see advertisements in an format similar to a no-cost to download podcast. For marketers with savvy they have the opportunity to connect with a huge audience via sponsorship or advertising. Certain podcasts modify their advertising depending on where the listener is located from. For instance, Sky Sports. Sky Sports podcast uses geotargeting across the UK and in the US so that effective marketing strategy is delivered.

Rich media are becoming increasingly crucial as marketing strategies as evident by the statistics that show 77% of consumers are using videos to assist them in purchasing. However, with many people making audio podcasts a part of our routine listening habits, is it the time to begin shift your marketing budget towards audio. If your company could benefit from a podcast, then you ought to be aware that the cost is significantly less than video. All you need is a computer and phone's voice recording software as well as an editing tool that is free , like Audacity