Difference Between SEO and Local SEO

Today, most (9 out of 10) online experiences start with search engines. Whether a person is looking to buy a product, find a business, or simply looking for some information, he/she will first reach out to search engines like Google or Bing.

Around 7 in 10 clicks go to the first five positions in search results! So it is extremely important to be there in the top slots of search results so that your target audience are actually seeing you and contacting you.Fortunately, SEO helps in making sure your business details are coming up in the search result pages.

Let me first define SEO - the traditional SEO - also called as organic SEO. SEO is valuable to any business, from any industry to rank in the top slots of search engine result pages. SEO includes many on-page (fixes to the website) and off-page (building website’s authority through backlinks) strategies.

When it comes to SEO, there are two major types – Traditional SEO and Local SEO. Both of these focus on improving your rankings on search results. Local SEO helps you to be visible to local searches – searches from your neighbourhood, city and nearby areas. While traditional SEO helps in improving your website’s visibility on a national or global scale.

Though SEO and Local SEO employ same strategies, local SEO solution involves some specialized tactics to make sure your business is visible to more potential clients in your area.

Traditional SEO Strategies

Keyword Research – Identify keywords your potential clients are using to find the services or products you offerQuality Content – Create and upload high quality and authoritative content optimized for search enginesPage Loading Speed – Improve the loading speed of your website by compressing images, removing unnecessary code and plugins, etc.Fix errors in code and navigationFix usability issues – Make it easy for the visitors to consume the information they are looking for on your websiteGet quality backlinks from reputable websites

Local SEO Strategies

Local SEO is a part of SEO where the more focus is on getting your Google My Business profile into top three slots (Local Pack) and your website is ranking in the top slots of organic results for local searches.

In addition to all the strategies mentioned above in traditional SEO, Local SEO involves

Claiming and optimizing Google My Business (GMB) profileEarning and managing reviews on GMB and other local review sitesOptimizing local and relevant keywords in the contentCreating location specific landing pagesBuilding local citations with consistent NAP (Name, Address & Phone number)Backlinks from local websites

If yours is a local business serving the local audience, we suggest you to go for Local SEO. This way you will get more quality leads and potential clients to your physical store or office.

Still have questions on traditional or Local SEO? Talk to one of our SEO experts today. We can guide you to get started with a successful SEO campaign.

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