Different Activities of Brand Promotion and Activation

Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales. Implementation of a Scan-based trading program is not a new concept. However, it has been gaining immense traction in the last few years. If you’re a retail store owner, your store benefits from saving inventory costs, eliminating or reducing shrink, less merchandising process time, and enhanced operational time. All of this leads towards the primary objective, i.e., boosting sales.

Also Read - Amazing Benefits Of Scan-Based Trading

The Scan-Based Trading program is great for retailers and the entire DSD supply chain. It puts minimal risk on the seller, thus becoming a win-win opportunity for both parties involved. SBT makes the “maximum return” the top priority, helping you save inventory costs and lessening shrink at your store - all while reducing your merchandising time! With real-time data tracking, you’re always prepared when it comes to forecasting demand as opposed to manually dealing with messy spreadsheets. In a scan-based trading system, you (retailer) only remit payment to the supplier/distributor once an item sells. This upfront inventory cost savings allows you (retailer) to have access to more capital for other areas of your business. In addition, SBT allows suppliers to have detailed metrics about items sold and streamline their ordering process with the retailer. No more messy spreadsheets!

In a dynamic world of trends, businesses cannot succeed using traditional strategies. As consumers are changing their lifestyles, brands and companies must change their ways of reaching out to them. ATL (Above the Line) activities were popular years ago. Brands marketed their products using print, media, radio, and the internet. However, in today’s world, these activities do not generate the desired lead quality. BTL (Below the Line) activities took over the market scenario today, as almost all businesses are hopping onto this form of marketing and retail promotion. As the desired lead quality is not generated using ATL (Above the Line) activities, BTL (Below the Line) activities are used by many. Brands use innovative and creative ideas to grab the audiences’ attention and keep them engaged. The BLT activities include direct mail campaigns, trade shows, brand promotion events, telemarketing, catalogs, exhibitions, and free product sampling.

Also Read - 7 Benefits of BTL Activities for Brand Promotion and Activation

Free Product Sampling is a creative approach for brands to interact with their consumers on a personal level. Giving free samples and product testing is an intelligent strategy used in BTL activities to make customers brand aware, as well as create a stronger affinity with the audiences. Product sampling enables brands to personally meet with their target audience and introduce their products. The best part of such BTL activities is that brands can obtain direct feedback from the consumers on their products. From this they will know exactly what the users like and don’t like about their products, which helps them improve the product design and boost sales.

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