Digital Marketing

Welcome To The World Of Digital Marketing!!!

First let’s see what is marketing and what are the types of marketing?

Marketing is the selling of a product either through what is called Traditional or otherwise Digital marketing.

Traditional: Traditional Marketing is the business of selling through traditional means like advertisement, billboards, television, radio and word of mouth etc...

Digital Marketing or Online marketing: is the means of delivering  advertising through search engines, email marketing, social media and mobile apps.

We shall see the in-depth detail about Digital Marketing strategies as given below:

Pay-per-click also termed (PPC)E-mail marketingContent marketingSocial Media Platforms andSEO – Search Engine Optimization Marketing.

Why Digital Marketing is important?

Digital marketing connects directly with the “Heart of the Customer” through various social media like Facebook, Instagram, Linkedin and Twitter to name a few.It is cheaper in cost and has good ROI (Return on Investment) as compared to the traditional way of marketing.

Why Digital Marketing?

Digital marketing is the future of marketing all over the world. Right from the youngsters to the aged audience the reach to people through social media is the magic of the current scenario. Obviously Digital Marketing is the option to reach millions of people in no time.

Advantages of Digital Marketing:

The reach is universal whether it is from America to Australia or from Japan to India.The conversion rate is higher as compared to other marketingStatistics can be easily taken.Drawbacks can easily be identified and therefore solving the issues is not complicated.Even a petty shop owner is benefited through this means.

What is SEO in Digital Marketing?

SEO as it is popularly called is nothing but “Search Engine Optimization” which helps in the ranking of a page in the search engines like Google, Yahoo, and Bing etc...  To reach the top which in return helps to boost and increase the traffic flow to the concerned website to be optimized.

 

There are two types of SEO Called:

On Page SEO and Off Page SEO.

On Page SEO: also known as (On-site SEO) drives traffic from unpaid Organic sources for free like Google, Yahoo, and Bing. It is the unpaid version for optimizing the webpage.

As far as SEO is concerned “Content is the King”.

On page SEO is done within the page in order to improve its visibility online.  If the content is extraordinary and if it has internal links then it is a success.  On page SEO is exactly the opposite of Off Page SEO (Optimizing the webpage outside of your site). Both On Page and Off page SEO have only one goal in mind to rank first in the search engine results pages well known as SERPs.

On page SEO technique involves to crawl the page, having good site architecture, use of meta descriptions and page titles.  On page SEO focuses internally on a website and Off page focuses outside of a webpage. In SEO making a page rank to the top takes time and it is a challenging job to do.

Off Page SEO:  Off page SEO also called (Offsite SEO) helps build website image and domain authority to the maximum.  Links are vital to the development of a webpage. Both On page SEO and Off page are vital to the increase in traffic of a particular website.   The major tools necessary for Off page SEO and Link-building are as follows:

Google SearchAhrefsMajestic andMoz’s Link Explorer.

One of the major factors in the making of an SEO page is the internal links quality and quantity that a page receives.

Tools Used in Digital Marketing:  They are:

Social media platformsDesign toolsAnalytics toolsContent marketing tools andEmail marketing tools.

There are three types of links in Off page SEO: 

Natural Links: A person writing content decided to link to your content which comes naturally.Built Links: Are earned by your team by reaching to webmasters or publishers.Created Links: This links come from forums or press releases.

Of all the three we need to focus on Natural links or Built links which is very useful.

So far we have covered the entire topic in detail and in an explanatory way. 

To conclude let’s see why you need to make digital marketing your career?

Digital marketing has great scope and future for the young minds. As they are already familiar with the various social platforms they can understand the concept quickly. Also to add today’s people have a natural taste for technology and there is no doubt that Digital marketing is the future. The average salary for entry level candidate to manager level runs in LPA. With lot of opportunities knocking at the door, this is definitely the best career for everyone and there is a lot of scopes to earn.

 

 

 

 

 

 

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