Digital Marketing - SEO

DIGITAL MARKETING : SEO
SEO: SEARCH ENGINE OPTIMIZATION : This is the process of improving the
quality and quantity of website traffic to a website or a webpage from search
engines. Search Engine Optimization is the process of Improving visibility of
website on Orgain / Unpaid / natural way.
SERP : SEARCH RESULT PAGES . The information may be mix of webpages ,
images , videos and other types of file.
TYPES OF SEO :
A. On page : Activities done on the website , like change in keywords , content ,
Title etc.
B. OFF Page : Activities done outside the website ( submissions) backlinks ,
Directory submission etc. and ranking which increases quality of website.
TECHNIQUES OF SEO
 Black Hat SEO : Black hat SEO is the use of techniques that are unacceptable
to search engines to boost a pages position in search result. Link schme,spam,
keyword stuffing .
 White Hat SEO : White Hat SEO is ethical SEO , Its SEO techniques that search
engines accept. It should be users friendly , case of Navigation.
 Grey HAT SEO : Gray HAT SEO techniques take more risks but aren’t likely to
get your site banned from search Engines ( although a search engine penalty
could Result). Purchasing followers domain etc.
SEO LIFE CYCLE:
1. Analysis
2. Keyword Resarch
3. On Page
4. Off Page
5. Reporting
6. Strategic Review
BACKLINKS : Backlinks are links that are directed towards website . Two types of
backlinks :
a. Do Follow : This is the link that will pass on the SEO benefits of the website,
where it is built from to the hyperlinked site .
b. No Follow: Yhis is the link basically a link does not pass on the SEO benefits of the
source site to the blog where the link points to.
Take Away :
Get the best Career options with Milindmorey.in by learning Digital Marketing Classes in
Pune. They provide you with a platform to apply and understand concepts of Digital
Marketing. They offer real-time working experience and practical exposure by giving
students opportunities to work with their clients. They work with various national and
international clients ranging from fashion, logistics, designing, tourism, banking, medical
and construction industries. The training methodology is also special. Students are first
trained on the various skill taught. Then they are given a chance to implement the on
their live projects. They offer live session recordings to those who opt for online
sessions and training on various projects and assignments. Thus, helping you to build a
network and enrich your digital marketing certificate.

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