The global doorbell camera market was valued USD 1.5 billion in 2020 and is anticipated to expand at a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to the growing concerns regarding the security, safety, and well- being of individuals.
A doorbell camera is an in-built camera with a doorbell. It is connected to a smartphone through the Internet. Doorbell camera has a two-way audio system, which helps the user to talk to the visitor. Some of the doorbell cameras available in the market have motion sensing technology in them. A doorbell camera can provide video interaction between the visitor and the host and can enable a live video or record the video with the help of the integrated camera in the unit.
The installation of doorbell cameras consumes minimum number of wires and tools. Most of them are weather proof. They offer motion detection alert, 180° view, night vision, and video recording. Doorbell camera has become an essential security element that can control and monitor the visitors. Rising Internet penetration coupled with increasing desire to control the amenities with one click is boosting the growth of the doorbell camera market.
Market Trends, Drivers, Restraints, and Opportunities:
Growing demand for home monitoring systems is driving the growth of the market.Increasing awareness regarding the benefits of integrating artificial intelligence (AI) in general routine to enhance the comfort and luxury is driving the market growth.High installation cost can restrain the market growth.Rising number of smart homes is speculated to foster the market growth during the forecast period.Rising technological advancements to increase the product functionality is anticipated to create lucrative opportunities in the coming years.Doorbell Camera Market Segment Insights:
Wired segment to account a large market share
On the basis of products, the market is divided into wired and wireless. The wired segment accounted for a market share of more than 55% in 2020 in terms of revenue. The early adoption of conventional doorbells has encouraged the adoption of wired doorbell cameras across the globe. Wired products are designed in a such way that it matches the décor of the house. It ranges from antique metallic scrolls to polished wood. On the other hand, the wireless segment speculated to expand at a CAGR of 11% during the forecast period. Wireless devices are easy to handle and it does no damage to the walls, which is increasing their demand around the world.
Online segment to exhibit a high CAGR
Based on distribution channels, the market is divided into offline and online. The offline segment accounted for a significant market share of above 60% in 2020, in terms of revenue. Ease of accessibility and instant availability in brick and mortar stores has been spurring the segment growth. The presence of sales associate and physical verification of the products features among consumers is propelling the growth of offline segment. Conversely, the Online segment is expected to expand at a high CAGR during the forecast period. Many manufacturers are choosing online platforms for selling their products as it gives them a better profit margin and no overhead costs regarding logistics, product damage, and maintenance of infrastructure. Increasing preference for online shopping owing to wide range of products is driving the segment growth.
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