Drawbacks Of Deep Fake Tech

Deepfake technology can be used to create a variety of parody videos of politicians and celebrities. The videos could cause a sense of animosity between different segments of society. They can also cause tension between two cultures.

There are positive uses of this technology, like the ability to bring deceased actors back into their former roles in TV and movie shows. The technology allows transgenders to imagine themselves in their preferred way and digitally recreate lost limbs of amputees.

1. It's difficult to detect

If used in a reckless manner, the Deep fakes and AI technology allows the spread of false information quickly. This can lead to negative publicity and can damage the reputation of businesses. In May when a video of Nancy Pelosi's address was altered. A fake that featured Facebook Chief Executive Officer Mark Zuckerberg sounding like James Bond the villain became to the top of the charts.

The detection of fake news isn't easy to do, especially when the media is of high quality. While technology companies and researchers are working on tools to detect manipulated media however, they require large and varied data sets in order to be effective.

It was not difficult to recognize fake videos because they had obvious indicators like unnatural blinking or swollen lips. However, nowadays, fakes are so realistic that these telltale signs are no longer visible. The bigger concern is that forged deepfakes could be used for manipulating financial markets, like manipulating an organization's stock price or creating damaging statements about a public figure.

2. It's cheap

The Deepfake Technology enables users to create believable video with a fraction of the cost for hiring a professional actor. This is a fantastic tool for those who wish to cut costs from their multichannel marketing, however it is also abused by actors.

The ability to easily swap faces or lipsyncs brings with it the threat of manipulation of the public's opinion and causing political instability. Cybercriminals can also produce fake videos which could ruin a brand's reputation, and impact their businesses.

Deepfakes are targeted at prominent people as they were the first ones to use this technology. The notorious CMP video in which Planned Parenthood was accused of making money from selling the fetal tissue of babies. This claim has been rejected by the group. Other examples include the case of a Reddit user who developed an algorithm that superimposes the face of anyone on flimographic videos as well as a site that lets you email your head to any flim actor.

3. This is a trick

The deep fakes and AI technology is used to make false content, as well as manipulate people's beliefs. This kind of manipulation can be incredibly harmful and it can damage a person's reputation.

For example, a fake video created to show a company's CEO making damaging remarks about the company could reduce the value of the company's stock. The fake footage of a politician giving an address can lead to scandal.

The government is concerned an effective new instrument like that could be employed by foreign governments to influence U.S. elections and spread false information about candidates, or even the American public.

However, academics who are less in the know about fake technology say that it's not destructive than other types of online misinformation. In addition, they argue that they tend to hurt people by damaging their personal image through flimography, than politicians'. Regardless, it's important that we remain aware of the potential risks from this method and formulate powerful strategies for tackling the harmful effects of deepfakes.

4. It's Not Authentic

Deepfake technologies are a threat for both society and individuals in the age of hyper-personalization. The technology lets people impersonate anybody, which can be used in scams like identity theft or non-consensual flimography. This can be used to fool systems using biometrics, such as facial vein or voice recognition.

Additionally, it is more difficult for political leaders or institutions to protect their reputation or dispel false information. This can lead to a decline of trust, and undermine democracy. One recent instance is the recent video aired by the anti-abortion organisation CMP who falsely claimed Planned Parenthood was selling fetal tissue for profit. This fake caused immense damage to the public's perception of the nonprofit. This also created an influx of false information that affected democratic discourse and caused the political chaos. A malicious nation state might use this kind of deepfake during peacetime or in war to propagate misinformation and create mistrust for its own political gain.