Explore the dynamic growth trends in the Personal Hygiene Market. Discover innovations, sustainable practices, and emerging products shaping personal care routines in 2023. Prioritize well-being with the latest in hygiene solutions.
Rising awareness of the adverse effects of chemical ingredients is driving the demand for personal hygiene products that are free from toxins and parabens. In Malaysia, the Dettol brand launched a lavender and chamomile antibacterial hand wash that is tagged by the manufacturer as “paraben-free”.
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The personal hygiene market size was valued at $60.7 billion in 2022. Looking ahead, higher disposable incomes in developing economies will push the growth of premium, better-for-you, and natural personal hygiene products. These factors are anticipated to drive the personal hygiene market growth at a CAGR of more than 4% during 2022-2027.
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