Expert tips for claiming position zero on Google

Having your web page on Google's position zero is better than having the front and center seat at your favourite band's concert. Its even better having the only backstage pass in the entire concert would allow you access to go backstage and meet your favourite idols.

Google's featured snippets, also known as position zero is definitely the most enviable location on search results page. It is located at the top of the results page above the regular search results so even if your website is not doing too great SEO wise, your content will enjoy tremendous visibility once you can claim a spot on this search engine real estate.

This article covers three tips showing how you can lay a claim to this prime real estate. The process is easy enough if you have some experience creating content for SEO, however if you don't know what to do; there are companies that specialize in SEO services such as Best SEO Company in UK - FirstClick Digital.

Answer questions – Every minute, millions of people are looking for answers to specific questions on Google. One way to make your web page appear on Google's featured snippets is to craft your content in such a way that it answers specific questions people are asking. This also means using header that is in form of the question you are trying to answer. Questions asked on Google typically contain the phrases:

And using these phrases to start your header will immediately attract the attention of search engine crawlers that index web pages.

Use lists – Listing is one of the most effective ways to make your content earn a spot on Google's position zero. If you search on Google for DIY solutions, how-to guides and recipes, you are bound to get results that appear in list form. And if you look closely, you will notice that results in list form appear at the top of the results page, in the featured snippets section. To make this work for you, craft your content so that it appears in list form, they can be numbered or bulleted, what matters is that the content can answer the search query.

Use videos – Today's internet users are more comfortable with visual content that provides the information they need rather than plain boring texts. This also provides a good opportunity for landing on Google featured snippets. Create video content that answer questions people are asking and upload on YouTube. Don't forget to give your video a clear description so that search engines will understand what it is about.

There is no specific way to determine which of these three content type will show up, your job is to create content that fits these styles, if any of them provides the information that people are looking for, it will likely show up as result in Google featured snippets.