You might have heard about freelancing as home-based jobs, or jobs that are perfect for lazy people, as some say. The truth is, freelancing is not like any other job. It entails a lot of hard work, but it’s also a great way to earn while giving you more freedom to take charge of your life.
Just like other professions, freelancing is not for everyone. Not all who tried freelancing become successful. Some freelancers failed because they didn’t know where and how to start. If this sounds just like you, keep reading. In this article, we will discuss the freelancing training that you need to get you started.
Part of the training you need is for you to get a grasp of various marketing channels to promote your skills. Marketing channels are both online and offline resources that you can use to connect with clients who are searching for people who can help them with their business. Websites like LinkedIn, Upwork, and Freelancer.com are some of the most popular marketing channels.
The use of social media and personal emails are also effective marketing channels. On the other hand, offline marketing channels include sending out business cards and attending social gatherings where you can expand your network and possibly meet prospects. But you don’t have to use all of them. Just pick the one that you feel more comfortable using and stick to it.
Once you identify the platform to use, the next step is to commit time in your calendar to market yourself. It’s different when you put a task on your calendar than just writing it in the air. When you put marketing on your schedule, you have to do it at all costs. Commit to marketing at least one to two hours daily, no matter what.
One way of marketing is by asking referrals from the people you know. Ask your friends, colleagues, and former bosses to refer you to people they think will need your service. Don’t be shy to ask. Referrals are the easiest way to get people to like you. Reach out to your former employers and tell them that you are looking for clients who might need your service. Tap into your existing network for referrals.
Learn to use in-demand tools. Clients like working with freelancers who know how to finish a project fast and efficiently. If you spend too much time doing projects manually, you will not get a lot of things done. If you’re targeting SEO jobs, for instance, you need to know how to use different SEO tools like Google Analytics and SEMRush. You can watch video tutorials on YouTube to learn how to use them. You can also sign-up for a free trial of some tools to get hands-on experience in manipulating their interface.
One marketing tip that not many people know is using YouTube to create an online presence. Creating a YouTube Channel is one way for clients to notice you. Record a video of you talking about your professional experiences, achievements, former clients, and projects that you help to scale. Show how your skills contribute to the growth of your previous companies.
Creating a video is a powerful medium to let clients know your competencies. By watching your video, they can verify if what you’ve written on your portfolio is true. For instance, if your profile says that you are an expert in graphics design, posting a video showing how you design a logo or an anime character can convince a potential client to hire you. Prospects can instantly see whether your skill fits the requirement that they are looking for, and this will help them decide to contact you right away.
Do you need training on how to do a YouTube video? Not really. All you need is a camera that can take a clear video and some tools available online to record what you are doing on your computer screen. You can edit the video using a free video editing software online. Then, create an account on YouTube and upload your video. Every time you apply, you can add a link to your channel on your proposals to direct prospects to your video.
Enrolling in online freelance training can boost your confidence. There are so many online training available out there. If you are looking for a recommendation, Mike Volkin’s Freelancer Masterclass is a good pick.
Mike Volkin is an experienced entrepreneur and a top-rated freelancer with more than 18 years of impressive experience. Over the years, he has helped many companies achieve their financial goals by planning and implementing sound marketing strategies.
As a freelancer, Mike helped different companies build their brand. He is a marketing leader and Chief Marketing Officer whose extensive experience enabled startups to launch their brand successfully and achieve revenue in a short time.
Mike collects his wisdom and put it in an online training course designed to help freelancers of all levels. His Freelancer Masterclass is his way of sharing his knowledge with other freelancers who aspire to become successful in the industry.
Freelancer Masterclass contains a 9-step process that teaches you how to turn your passion into a rewarding career. Whatever your niche is, you’ll learn both the fundamental and advanced techniques to scale your business. The course aims to help you establish an online presence by creating a compelling portfolio, master the art of negotiation, manage your day-to-day operation, and develop communication skills to attract high-paying clients. It’s a complete online freelancing training that can help you stay ahead of the competition.
Freelancing is as competitive as other professions. Getting in and taking your career to the next level involves a lot of work. But with the right foundation and consistent performance, it’s probably one of the best jobs that you will enjoy doing every single day.
Sign in to leave a comment.