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From Protein Powders to Performance Gels: Evolution of Sports Nutrition

dpravin
dpravin
4 min read

The global sports nutrition market is anticipated to reach US$26.7 billion by 2023. In 2023, the global sports nutrition market B2B is expected to be worth US$ 8.8 billion, while the global sports nutrition market B2C is expected to be worth US$ 17.9 billion. Individuals are becoming more sensitive of their physical well-being, and there is a notable global trend towards prioritising health and fitness. As a result, there is an increase in the demand for sports nutrition products. According to FMI, market sales might hit US$ 61.6 billion by 2033, exhibiting an 11.5% CAGR.

ESOMAR-certified consulting firm Future Market Insights (FMI) projects sports nutrition market to register an impressive growth through 2021 & beyond. Demand for organic sports nutrition beverages will increase, augmenting the sales in the market.

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Since the introduction of online fitness facilities and health programmes, sales of energy bars with a focus on sports nutrition and ready-to-drink sports beverages have surged. Manufacturers are collaborating with nearby and regional fitness facilities to take advantage of present opportunities.

Key Takeaways from FMI’s Sports Nutrition Market Study

Trend for veganism and healthy lifestyle among fitness enthusiasts will drive the sales of plant-derived ingredient sports nutrition. This segment is expected to hold maximum share in the global market. In terms of nature, organic segment will exhibit higher growth as compared to conventional backed by the rising demand for natural and organic products For B2C, flavored sports nutrition beverages are expected to remain dominant throughout the forecast period Expansion of online fitness and retail channels will spur the sales of sports nutrition, exceeding a valuation of US$ 64.1 Bn by 2031 The U.S. is expected to be the most lucrative market across North America during the assessment period India will emerge as a lucrative market backed by the rising demand for organic sports nutrition products in the country

“Growing prevalence of obesity across the globe is pushing the people to opt for healthy lifestyle. With emergence of online fitness centers and health classes, manufacturers are forging partnerships and alliances with local and regional fitness centers generating lucrative revenues,” says the FMI analyst. 

Competitive Landscape

Nestlé S.A., Red Bull GmbH, Ajinomoto Co., Inc., Keurig Dr. Pepper, Inc., Nutrabolt, GlaxoSmithKline plc., Optimum Nutrition, Inc., Premier Nutrition Corporation, Biothrive Sciences, Nutrabolt, Now Foods, INC Sports Nutrition, Vitaco Health, and Uelzena Group. among others are some prominent players operating in the sports nutrition market.

Sports Nutrition Market by Category

B2B

By Ingredient Type:

Plant-Derived IngredientSoy ProteinRice ProteinPea ProteinPotato ProteinAnimal Derived IngredientCreatineMilk ProteinWhey Protein ConcentratesCaseinBCAA (Branded Chain Amino Acid)Blends

By Nature:

OrganicConventional

B2C

By Function:

Energizing ProductsRehydrationPre-WorkoutRecoveryWeight Management

By Product Form:

Ready-To-DrinkEnergy & Protein BarPowderTablets/Capsules

By Flavour:

RegularFlavoredFruit PunchBerriesCitrusChocolateVanillaOthers

By Sales Channel:

Modern TradeConvenience StoreSpecialty StorePharmacy StoreOnline RetailOther Sales Channel

By Nature:

OrganicConventional

By Price Range:

EconomicPremium

Region

North AmericaLatin AmericaEuropeSouth AsiaEast AsiaOceania

Middle East & Africa

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