Getting to know Maggi better

Getting to know MAGGI better I first met MAGGI at the ripe old age of 19—they entered India in 1982. Of course my folks wouldn’t dream of buying it, but luckily, I was in college and remember eating from my friend’s cold lunch box. Sure I knew about noodles (yes, I had visited a Chinese restaurant once, close to our college) but the concept of instant noodles was still a stranger. It didn’t take very long to bring her home, because our local grocery store had some giveaways and in she came, one bright day. We also got some of the cheerful yellow and red stickers and my uncle playfully stuck one of the “2 minute noodles” stickers on our bathroom door. He had a quirky sense of humor. Transitioning to eating MAGGI regularly was easy enough, since we already had the noodle-like “sevai” we made from scratch at home. And of course we were fascinated by the taste-maker in the pack. When we added vegetables to it, it became a complete meal for most. Soon the word MAGGI replaced the word noodles and literally captured every heart, age no bar. I am charmed to think I’ve known and enjoyed […]

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