News Synopsis
Google has announced a delay to the second half of 2024 for its ambitious effort to disable third-party tracking cookies in Chrome.
Initially known as the Privacy Sandbox API testing program, Google had stated that it would gradually stop supporting third-party tracking cookies in Chrome beginning in early 2020. Anthony Chavez, VP, Privacy Sandbox, issued a statement late on Wednesday saying, "By Quarter 3, 2023, we expect the Privacy Sandbox APIs to be published and generally available in Chrome."
He continued, "We now expect to start phasing away third-party cookies in Chrome in the second half of 2024 as developers implement these APIs. With the ecosystem, the Privacy Sandbox initiative will work to create privacy-preserving substitutes for third-party cookies and other types of cross-site tracking.
Google has been releasing trial versions of many new Privacy Sandbox APIs in Chrome for developers to explore over the past few months. Google and the UK's Competition and Markets Authority (CMA) came to an understanding earlier this year regarding how Google will create and distribute the Privacy Sandbox in Chrome globally.
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