The global head-up display (HUD) market size is expected to reach USD 9.72 Billion at a steady CAGR of 28.4% in 2028, according to latest analysis by Emergen Research. Some key factors driving market revenue growth include increasing number of vehicles on the road, rising disposable income and spending capacity, rising focus on driver and passenger safety, and growing novelty of advanced driver assist technologies and solutions in the market. Improved safety provided by head-up displays will continue to propel growth of the market going ahead owing to increasing demand for more efficient safety and driver and pilot assist technologies in vehicles and aircraft. Furthermore, advancements in Augmented Reality (AR) technology will also fuel demand for these products and solutions over the forecast period.
Research Methodology
Data triangulation and market breakdown
Research assumptions Research data including primary and secondary data
Primary data includes breakdown of primaries and key industry insights
Secondary data includes key data from secondary sources
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The major function of head-up display is to reduce the need for a driver to look away from the windscreen or road while driving. The infotainment system displays details such as turn-by-turn navigation, current speed, blind spot warnings, and posts road signs in driver’s field of view. Head-up display is also used to enhance situational awareness of pilots during flights in limited visibility in the vicinity of visible terrain, ground-based obstacles, water, or other aircraft. HUD is particularly helpful in approach and landing phases of flights, during which most aircraft accident take place. HUD can help the pilot in visualizing any gap that may exist between the required trajectory to safe landing and projection of current aircraft status by displaying the projected touchdown point.
Key players in the market include Nippon Seiki Co., Ltd., Denso Corporation, BAE Systems, Bosch, Pioneer Corporation, Garmin Ltd., Continental AG, Yazaki, Visteon Corporation, and Panasonic Corporation.
Asia Pacific market is expected to register the fastest revenue growth rate during the forecast period due to improving standard of living and rise in demand for luxury cars. Favorable government policies and easy availability of low-cost labor which helps in reducing manufacturing cost of head-up displays and result in availability of this solution at lower cost is expected to continue to drive growth of the market in the region.
