Here's How to Win at the Facebook Advertising Game

Tim Burd, co-founder of the enterprise Facebook ad buying agency, Agency Y, along with his co-founder Sean Brown, run the largest Facebook group for Facebook advertisers. His advice on building an audience has changed over the past year, he says. "In the past, I found it was best to get very specific - but as Facebook's algorithm has gotten better and better, today I often see a broader audience performing better." 

Website: https://www.forbes.com/sites/shamahyder/2017/10/02/heres-how-to-win-at-the-facebook-advertising-game/#3561ba1846d3