If you are thinking, we’ll tell you which one of the Hotjar vs Google Analytics vs WebMaxy is the best for you. Then, you are absolutely wrong, as here we will discuss the features of all of these tools. The decision of choosing the right user analytics tool for your business depends on you.

Google Analytics is one of the most popular web analytics tools marketers and businesses have been using for a long time. But when it comes to Hotjar vs WebMaxy, these tools go beyond what GA has been doing till now. 

Firstly, we want to give you comprehensive information about Google Analytics, Hotjar, and WebMaxy. So, instead of comparing them, we will tell you what these user behavior analytics tools can do.   

What is Google Analytics? 

Google Analytics was launched in the year 2005 by Google. This tool helps you collect and analyze your website traffic data. They have a free and an enterprise version as well. Their enterprise version is expensive and ideal for large-sized businesses. It comes with many advanced functionalities, integrations, and unlimited data gathering. 

How can you use Google Analytics?

Once you install Google Analytics on your site, it starts collecting website data. You can know the page views, bounce & drop off rates, conversions, and so on. 

Google Analytics can help you to analyze how your website visitors interact with your site. You can use the collected GA data in various ways that we have mentioned below:

To know the conversion rate from different marketing channels, such as social media, paid ads, and search engines. Identify the landing pages with high drop-off rates.Recognize the web pages with high and low conversion rates.Discover which country or region has the highest conversion rate.

With GA, you can know what’s happening on your site, but you won’t know why it's happening. 

Where does GA shortfall? 

Google Analytics can help you uncover a lot of information about your website. But there’s still so much more that needs to be explored in order to create the best strategies and tactics.

GA shortfalls in answering so many questions like:

Why do your website visitors exit your site without purchasing or converting?How do your visitors navigate through your website?Is there any kind of information missing on your web page?Are the CTAs appropriately placed and noticed by the people?Do people find it easy to discover the elements they are looking for?

For making significant changes and to improve the user experience, it's important that you understand user behavior. Your guesswork and assumptions might not always be right. 

To get answers to the above questions, you need to switch to more advanced tools like Hotjar and WebMaxy. 

What is Hotjar? 

Hotjar is a user behavior analytics tool that was launched in the year 2014. This tool can help you see how your users interact and engage with your website. It has many different features like session recordings, heatmaps, surveys &  feedback, etc. You can see how an individual user interacts with your website. 

What is WebMaxy Analyzer?

WebMaxy Analyzer is a user behavior analytics software that can help you understand your users’ behavior. It has a wide range of features like session recordings, heatmaps, surveys & polls, feedback, funnel view, and user insights. 

Now, we’ll explain some of WebMaxy Analyzer's major features. 

Heatmaps 

Heatmaps can help you know how users interact with your individual web pages. You can know what elements they are clicking on and where they are clicking. You can identify the ‘hot’ and ‘cold’ interaction spots of your website. These on-page analytics can help you make crucial changes, like placing the CTAs at appropriate places and making design changes. 

Session recordings 

Session recordings can help you see how your users experience your website and what they exactly do. You can watch how users move their mouse and how they navigate through your site. This way, you can identify any problems or technical issues they might be facing. For instance, broken links or website bugs, etc.

Surveys

The survey feature allows you to conduct surveys and ask questions to your users directly. This way, you can know their needs, wants, and pain points from them and make changes accordingly. 

WebMaxy Analyzer offers you a wide range of survey templates that you can launch immediately. You can even customize these surveys as per your needs. 

Feedback widget 

By adding a feedback widget to your website, you can allow your users to give feedback, comments, and suggestions about their experience.

How to use Google Analytics and WebMaxy together for business growth?

Now, you know about both Google Analytics and WebMaxy Analyzer. From this information, you can infer that GA and WebMaxy Analyzer complement each other as analytics tools. Together their insights can help you to get more comprehensive information about your users. 

Below, we have given the best 4 use case scenarios in which you can utilize them together. 

To improve the conversion rate of your website. Before and after redesigning your website. For enhancing your user experience.To get feedback from your customers. 

WebMaxy Analyzer is a user behavior analytics software that can give you comprehensive information about your users. Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us at sales@webmaxy.com. 

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