“Nobody counts the number of ads you run; they just remember the impression you make.”
According to Zenith analysis, the travel ads sector grew at around 24% in 2021 and is expected to see a rise of 36% in 2022.
Even with the increasing initialization, outdoor advertising had continued to occupy a major and important portion of the marketing sector.
At the same time,"20% of budgets are spent on newspapers, magazines and OOH advertising"
OOH Advertising
As the name suggests, OOH(out of home)advertising refers to an advertisement that is done outdoors. It is advertising that can be viewed anywhere outside the consumer’s place. For example, the billboards you view on flyovers, the banners at bus shelters, advertising at airports, shopping malls, etc. are categorised as OOH advertising.
Looking at a wider horizon, OOH advertising is:
Well perceivedLeaves a creative impactCost-effective
Examples of OOH Advertising
1 Billboard
They are a great and effective means of outdoor advertising. Due to the large size display, it serves better in creating a brand image in front of the customers.
Bulletin billboards, classic billboards, vinyl Billboards, painted or mobile billboards are certain types of billboards used to advertise.
2 Street furniture
It includes billboards seen on roads and streets. It helps attract the attention of foot traffic. While sitting at a train station or a bus shelter, an individual is likely to view and recall the advertisement.
3 POS displays
Pos display screens are efficient means as they track live transactions and can be customised to a great extent. The POS displays seem highly creative and appear unique to everyone. At the same time, it drives children's attention in a better way.
4 Bus shelters
Where do we ponder while waiting for the bus to arrive?
When you are dived in your thoughts, bus shelters could easily catch hold and direct your attention to the brand.
Here’s an helpful blog on doing bus branding specifically in Delhi
5 Kiosks
These retail kiosks can be found on busy roads of busy cities and at shopping malls. The foot traffic and the shopping customers are likely to pay attention to this marketing strategy. It is an aa low-cost marketing.
It is an effective means of advertising even today.
6 Telephone boxes
The tiny payphone may be a traditional tool but does grab customer attention for a considerable period. Even in today's time, people often spend minutes at a telephone box. When they are talking to someone, they are often in a good mood. This allows better marketing for any brand which is displayed on the payphone.
When people sit together on a bench, maybe in parks or waiting areas, our brand could create a positive image during that time. People often spend a good amount of time sitting on benches which would help give a chance to get the brand advertisement absorbed and remembered in a better way.
What is DOOH Advertising?
DOOH(Digital out-of-home)advertising is outdoor advertising just like OOH but includes a digital aspect along with it. It is highly effective as it targets the right audience for the brand. At the same time, few modes of billboards are cheaper than average advertising costs online.
Modified and personalised messages can easily be put up.
After all, "Creativity may well be the last legal unfair competitive advantage we can take to run over the competition."
Examples of DOOH Advertising
Digital Billboards
They can be seen at the sides of streets or in front of restaurants to grab customer attention. They provide a wider display and a personal space for your brand to spread better. This, in turn, promotes the brand image.
Street Furniture.
It includes all the billboards at pedestrian areas and bus shelters which come to notice by the travellers.
Public places are the most visited and travelled places in every locality. By putting your brand there, you could spread your brand products and services in a better manner.
Brands doing DOOH
DOOH advertising helps in creating a strong and long-lasting impact on customers. It looks both creative and new every time.
Digital out-of-home advertising allows companies to create unforgettable and interactive campaigns.
“Creativity without strategy is called art, creative with strategy is called advertising”
For example, Google's "Make the Most of Summer '' campaign revolved around OOH advertising where customers were asked to share their experience of summer in the UK. It specifically highlighted- Google's Search and Maps functionalities by viewing popular local and seasonal search terms, like "Best ice cream in Glasgow" or "Parks near me."
Another example-On the exteriors of Beach Mall, Visakhapatnam-Tata Tea had organised an initiative by depicting their culture through a 3D Projection Mapping Show.
The brand had occupied a special corner in the hearts of the local people of Andhra Pradesh by highlighting the world-renowned craftsmanship of Kondapalli toys.
Another example is McDonald's-"Weather-reactive campaign" in the UK. The campaign featured two McDonald's frozen drinks, strawberry lemonade and the "Millionaire's Frappe."The campaign used weather data to advertise seasonal drinks. When the temperature rose above 22 degrees Celsius, the relevant campaign creative played on the digital signage.
Final words
OOH, and DOOH advertising plays a huge role in gaining customer attention. The billboards seen during a traffic jam or the banners seen at a bench do drift people's attention towards the brand. With the right strategy and creation, one can make the best use of this type of advertising.
We have covered some effective ways to win outdoor advertising in 2022. Checkout us Ginger Media Group, we are offline marketing agency in India
If you are looking to do OOH and DOOH branding for your business;
Contact us at
+91 888 444 2846 or email [email protected]
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