In-game advertising sells ad space in your mobile games. These ads are available in different formats. They can be included directly in the game by rewarding players for watching ads or can appear as banners on your game screen. But are these ads in gaming effective?
Benefits of ads in games
Game advertising offers a mutual relationship between advertiser and publisher. It proves to be a major income driver and an entryway for gamers to spend more time in the app for the publishers. It serves as an interactive and engaging mode for advertisers to engage with gamers. Let's explain it in a better way:
Generate earnings
Every gamer is free to play a game of his choice, and adding ads in gaming can help you create scalable income. As per a report by Venturebeat, gaming ad income is estimated to reach $56 billion in 2024.
Boost in-app purchases through psychology
Awarding players with game currency to interact with ads will help you gain the users' attention without making them do anything other than watching an ad. It uses the foot-in-the-door approach or making a potential user agree to do something small to enhance their opportunity to get something bigger. This is why advertisers spend money on in-gaming ads.
Make your gamers game more
A good in-game ad technique offers a great user experience with an amazing, rewarding system. Offering your players appealing rewards will keep them engaged for a long period. Incentivize them to keep them coming back to play the game.
According to a report submitted by Modern Mobile Gamers Personas in Tapjoy, a large number of mobile game players would give up television and social networking rather than gaming.
Mobile games have thus created a major space for marketers and advertisers to reach their targeted audience through in-app ads.
As per a report, 41% of gamers pay more attention to mobile gaming ads than conventional ads placed online or in magazines.
While users often find digital advertising intrusive, the same doesn't stand right for in-gaming ads. 72% of respondents agree that they enjoy interaction with ads in the app in exchange for gaming currency or rewards.
People from all regions and demographics enjoy playing games on their phones and tablets; hence, the audience is really wide. What's better is that the gaming audience is really relaxed, focused, and engaged, making them more receptive to ads than any other medium.
As the number of mobile gamers is consistently increasing with every passing year, the scope of getting attention is also rising. According to a key demographic, 63% of mobile gamers are women, and 54% are parents. A normal person opens a mobile gaming app at least three times a day, and avid gamers open it 5 to 10 times daily.
So, with such a wide audience, the effectiveness of ads in mobile gaming has exponentially increased. Advertisers lookout for the best strategy and ad placement techniques to make the most out of their ads.
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