Haier, the Chinese electronics manufacturer, has cemented its position as one of the leading brands in the Indian consumer electronics market. The brand offers an extensive variety of products across categories such as LED TVs, air conditioners, refrigerators, deep freezers, washing machines, wine cellars and water heaters. Haier has been chosen as the world's No. 1 brand for Major Appliances for 12 consecutive years, as per Euromonitor International.
The brand has launched a host of innovative products in India as well. Some of its most popular products that are considered revolutionary are its Bottom Mounted Refrigerators (BMR) and Washing Machine innovations like Self Clean Technology (SCT). When it comes to LED TVs, Haier shocked the market with its top-of-the-line TV sets at affordable prices. A Haier TV price is unbelievable considering the slew of features that it packs. For example, the Haier Ultra HD 50 inch LED TV (LE50K6600HQGA) can be purchased at a jaw-dropping price of 38,600 INR!
Pricing
This is a major area where Haier brought about a massive shift in the Indian TV market. In a market where TVs from the top brands came at exorbitant prices, Haier tipped the scales. Haier TV prices are usually the lowest in their segment. This was a significant disruption in the market, forcing the competitors to slash the premiums they used to charge on TV prices. A healthy competition like this eventually becomes beneficial to the consumer by bringing down the prices of products. Thus, Haier revolutionized the Indian TV market by giving consumers access to excellent TVs at affordable rates.
Innovation
Every product from the house of Haier carries the brand’s philosophy of 'Inspired Living' and thus features industry-leading innovation and advanced technology focused on solving the issues faced by consumers. Haier smart TVs are the perfect embodiment of this fact. Haier TVs have a long lifespan when compared to several other brands. On average, a Haier TV has a lifespan of around seven to ten years. This shows the brand’s commitment to providing a high level of customer satisfaction.
One of the most incredible innovations in Haier TVs is the stunning bezel-less display. Haier TVs with the bezel-less display sport an all-screen display that looks as elegant as it is functional. This feature is available in all sizes, whether it is a 32 inch LED TV or a 50 inch LED TV. This was one of the unique features of Haier TVs that compelled major television brands to buckle up and work on developing thinner bezels on their displays.
Connectivity
An important revolution occurred in the TV market when Haier conceptualised its commitment to ‘smarter life’ with the help of AI (Artificial Intelligence). The New-Generation 4K Android TVs are equipped with the latest Android 9.0 version certification coupled with AI. These Android TVs double up as an IoT hub for all your smart devices, enabling the user to manage and operate their connected devices hassle-free.
The series is loaded with top-notch specifications and smart features such as Google Assistant, allowing you to navigate your TV with voice commands. These TVs also come with a built-in Google Chromecast for mirroring your smartphone screen onto the TV. Additionally, the TVs can also be operated with Bluetooth Voice remote control and a smartphone remote control app, so you can have a comfortable viewing experience.
Customer Support
Haier achieved a leading position in the market on the back of its incredible customer support. The company has robust after-sales service, extending help to its customers in a timely and efficient fashion. For example, Haier India announced an extension of warranty on all its products for two months after the nationwide lockdown in 2020. The company rolled out many schemes to support its customers during the peak of the Coronavirus outbreak. This is a strong pillar on which the success of the brand stands as more and more customers stay loyal to the brand.
Community Growth
Haier India has two industrial parks in India, both of which have massive manufacturing capabilities. The company was bestowed the ‘Make in India Award for Excellence’ under the consumer durables category in 2015 for its exceptional contribution to the economic development of the country. Haier India generated opportunities for several vendors and OEMs (original equipment manufacturers) to expand their businesses with a greater focus on local production and reduced dependence on imports.
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