How Small Businesses Can Benefit from Mobile Apps?

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Mobile apps are expanding their coverage in almost every segment of the markets globally. And the reason is expanding coverage of smartphones. A report by Statista says, in countries like China and India, the smartphone penetration rate is still stuck at below 70 percent. Still, there are approximately 3.8 billion smartphone users existing in the world.

Another report by Statista suggests Android users had 3.48 million apps on the Google Play Store to download from. However, the Apple App Store had 2.22 million iOS apps for users in 2021.

The data that we discussed above proves that digitalization is the future for businesses. Thus, to survive in the market and to grow ahead of the competition, small or large businesses, mobile apps will become a necessity. 

Crucial mobile apps for businesses statistics

Furthermore, to have a proper insight into the ways mobile apps can be beneficial for businesses, let’s discuss a few more crucial business apps statistics.

In 2020, 218 billion mobile apps were downloaded from app stores (Statista)

Approximately, 21 percent of millennials have the habit of opening mobile apps at least 50 times a day (The Manifest)

Mobile apps might touch a revenue threshold of 935.2 billion USD by 2023 (Statista)

In 2019, Consumers spend on fitness and health apps 130 percent more compared to 2017 (App Annie)

As per the 2019 report, 62 percent of smartphone owners made at least one purchase via smartphones in a few last months (BuildFire)

On average, overall shopping apps generated 13.88 USD per user average revenue in a period of 90-days in the first quarter of 2018 (BuildFire)

In a period of 90-days, iOS users helped shopping apps in generating an average revenue of 19.64 USD per user in the first quarter of 2018 (BuildFire)

Benefits of mobile apps for small businesses

These statistics gave a few crucial insights that may be beneficial for businesses. Furthermore, we are discussing a few benefits inspired by real-world examples. These benefits will give you an insight into- How mobile apps can grab the attention of consumers and shift to businesses?

Expansion of the market coverage

With mobile apps, your business can make a digital presence. Thus, users looking for products or services that your business can offer them, have a high chance of seeing your business. However, it also depends on other factors like SEO, advertisements, and more that enhance your business’s visibility on the internet. Many businesses have adopted mobile apps to increase their consumer number. From traditional ways of selling things, they are now offering delivery services as well. 

Grabbing the attention of Young Customers

Many young people these days love ordering products online. Mobile apps can be helpful for your business in tackling that age group. A report by SlickText suggests, 22 percent of users from the age group of 18 to 29 years old, check smartphones every few minutes. Most of the time, they are either exploring social media apps or browsing e-commerce sites. And it gives a great opportunity to businesses to make conversions of this age group.

Improved customer service 

With the help of new technologies, any top Android app development company or iOS developer can build a mobile app with an AI-supported chatbot. This chatbot will give your users a fast medium to get their answers. In cases where the chatbot can not answer queries or find resolutions, the chatbot can connect your or your customer assistance staff with the user. It will improve the speed of solving customer queries, but also customer satisfaction.

Improved brand awareness

With proper Search Engine Optimization (SEO) and App Store Optimization (ASO) techniques, you can push your apps on top in search results. It will inform users who do not know about your brand. Moreover, many times, when users are looking for an alternative of a brand of the same nature as yours, it can be a great opportunity for your business.

Loyalty programs can increase retention rates

Many brands offer points or coupons every time users use their apps. These loyalty points are offered to users so that they can get some discount or any additional gift after buying from the app a few times. It does not only attract customers to shop again, but it also gives them the satisfaction that they saved some money because of your brand.

Key takeaways

These benefits that we discussed here still do not cover many other opportunities that will come to your door due to mobile apps. However, developing and maintaining mobile apps require a good amount of money. Thus, you should have a clear understanding that mobile apps are only good if these apps can generate more revenue for your business compared to what you generate now. It also depends on a few other factors like the income level of users you sell your products to or the availability of the internet, among others. However, in the long run, if you plan to target more than one market, mobile apps can really give you benefits.