How to boost your restaurant sales with QR Code Menus

 Mo

The food and beverage sector was initially not a huge fan of QR codes. But the prospect of COVID-19 spreading made these box-shaped barcodes a common appearance in American bars and eateries.

FSR Magazine quotes the New York Times as stating that half of restaurant operators across the U.S. have implemented QR menus since August 2021. In its 2021 State of the Restaurant Industry Mid-year Update, the National Restaurant Association revealed that 57% of adults had viewed a menu online in the past year.

Insider Intelligence forecasts that QR code scanning will continue to rise year-over-year by 10% in 2022, having increased 15% last year and 25% in 2020. So, it is clear that even with the potency of COVID-19 decreasing, QR codes are a thing.

Even though they are no longer compelled to be contactless, more and more restaurants are introducing the QR code ordering system. This is because, along with the other modes of digital ordering, QR menus have been a strong driver of business. There are several aspects of digital restaurant menus that raise revenue and increase sales.

We eat with our eyes first. It's a well-acknowledged fact. Nothing inspires a desire for food like a mouthwatering image. Digital restaurant menus can incorporate colorful, vivid photos of food that can tickle a customer's taste buds and tempt them to order.

2. Detailing dishes

Gone are the days when you can simply tag a dish with a fancy name and get away with it. Today’s customers want to know what they are buying. Thankfully, QR code menus allow you to include a description of the dish along with a list of the ingredients used.

You could even provide nutritional information if you know your customers look for it. The breakdown of a dish's ingredients and knowledge of its preparation might tip the scales in favor of choice.

3. Shining a spotlight

QR menus are dynamic, with changes going live instantly. This gives you the opportunity to foreground promotions and specials. You can change your menu to highlight particular items and deals while using images to reinforce your message.

You can also highlight your more profitable menu items in a less in-your-face way, subtly luring your customers to order them.

4. The spirit of the season

Seasonal and festive menus are a great way to tap into people's desire to get in on the action. Whether it is Valentine's Day or Halloween or even the World Cup, customers revel in themed offerings.

Digital menu software makes it easy for you to put together curated menus that are unique to the occasion. It also has the added advantage of changing the design and layout to match the mood, ensuring that both look and taste are in sync. Read More