How to Build Email Lists for B2B lead generation?

 

Do you need to build a B2B email list to grow your customer base and revenue?

Email marketing for B2B is still one of the most efficient ways to reach existing and potential customers.

As per the Direct Marketing Association, email marketing yields an average ROI of $1: $45; however, one of the most challenging things B2B marketers struggle with is building or growing their B2B email marketing list.

But, how will you build a B2B email list in the first place?

Fortunately, you can use some powerful yet simple tactics listed below to convert your website visitors into your email subscribers.

By the end of this article, you will know exactly how to build your B2B email marketing list.

Why Should Businesses Build an Email List?

Email marketing helps you reach new prospects and enables you to engage with your existing customers as well. It further allows you to keep your customers informed about the latest products, features, updates, releases, offers, etc.

Before understanding how to build an email list from scratch, let's see why it's important to build it. Billions of emails are sent daily, and this number keeps growing. Statistics show that there are about 3.9 billion email users globally. That's nearly half of the world's population, which will increase in the future.

Suppose many of your targeted audience and customers use emails. In that case, you need to choose email marketing as one of your solid marketing strategies to find new opportunities and acquire new customers. It allows you to quickly & effortlessly reach your target audience 24x7x365.

How to Build an Email List – 5 Best B2B Lead Generation Strategies

When you start building an email list from scratch, you will be clueless about where to start and how to start. There are many B2B email list-building strategies out there, but not all suit your business. Choose an ideal email list-building strategy that works well for your company.

 

Use B2B Lead Magnets

A lead magnet is an incentive that B2B marketers offer to people in exchange for their email addresses.

But, how can a B2B lead magnet help you grow your list?

Users are more likely to join your mailing list when they get immediate value in return.

For example, Inbound marketing is a B2B marketing agency that increased conversions by 189% using lead magnets.

Generally, a lead magnet is a piece of downloadable content, like:

eBookGuideChecklistWhite paper

So, what makes an excellent B2B lead magnet?

If you really want users to download your content, then there are a couple of things your lead magnet needs to do:

Solve a real problemTargetedInstantly accessible

Consider your ideal customer profile when you're coming up with the email magnet ideas. What are they actually struggling with? Which is the one thing they wish they could easily change?

Leverage Social Networking Sites

You can also generate email lists from Indeed and LinkedIn. Once you connect with your targeted prospect, you can visit your connection's email address. However, LinkedIn doesn't allow you to export your contacts' email addresses at a single time. You have to visit each profile and get the email address manually. But most of the time, they will have their personal email address.

All the above-listed email list-building techniques require spending a lot of time and resources. This is where B2B email list-building data providers help you build an email list from scratch in no time. Leadsprospex – a leading B2B data solution provider, can help you get high-quality, accurate data from LinkedIn and Indeed. We pull together everything you need to know into a single list of potential customers from technology usage, keywords on their pages, ads spend, direct contact information, and more to help you close deals faster. 

Segment Your Email List

Segmenting your email list enables you to send targeted, personalized emails to your B2B prospects.

The actual reality is that personalized emails are more effective than generic messages you broadcast to your entire email list.

That's the reason every effective B2B email marketing must include segmentation.

To segment your subscribers, you can create a guide for choosing the right Customer Relationship Manager (CRM). Now, you get the list of people who have opted in. Thus, your email marketing campaigns should run around CRM for those site visitors.

Craft A Personalized Call-To-Action (CTA) For Each Landing Page or Blog

HubSpot has discovered that personalized calls-to-action have about a 42% higher view-to-submission rate than generic calls-to-action. This is almost 2x your potential email subscribers.

It actually makes sense: the people who visit your blog post or web page are looking for something particular, so your CTA should meet those unique needs. For example, if you've got a ton of traffic visiting your "List-Building Strategy" article, why not attract those people to subscribe to your email list by including a catchy CTA like: "Click here to download a free email list-building guide."

Indeed, personalized CTAs work only if you have helpful resources to create that top-quality content in the first place; however, that entire process doesn't have to be costly or time-consuming. Apart from a guide, you could further offer an e-book, a fun quiz, or an exclusive article from the founder on list-building strategies.

Your email newsletter won't look like a gimmicky advertisement if you provide content directly related to your visitor's needs. Instead, it will look helpful and valuable -- key principles for a long-term customer retention plan.

Try Gated Content

Experimenting with gated content has been out there for a while but is still super effective. Commonly, websites will give you access to gated content, that is, online content for which you have to fill in a form to get access. It might ask you to fill in several details such as your name, company, title, phone number, and email address. 

Besides blog posts, here's a list of content you can include:

White papersWebinarsResearch reports

Lock content that is actually valuable and shareable and urges users to know more about it by providing you with their email address. You can also use gated content to segment your B2B email list and better understand your subscribers. 

Partner with a Reliable B2B Email Marketing Data Provider

To grow your B2B email list, you have to find the right email marketing data service provider like Bizprospex.

The right B2B email marketing data service provider can help you easily send target campaigns daily/weekly/monthly basis.

Here's what to look for in an email marketing data service provider:

Data QualityIndustry sources say nearly 67% of businesses use CRM data to target customers and 94% of companies believe their customer database is inaccurate. Simultaneously, the size of customer databases doubles each year.If you pay for B2B data that is not cleansed, you could be paying for nearly 50% of bad or dirty data.Availability of Mobile NumbersMany top B2B data providers have usually failed to provide direct dials since users have experienced outdated direct numbers. LeadsProspex  B2B contact data comprises verified mobile numbers and email ids with unmatched delivery of 30 million decision-makers from 112 million contacts across 14.5 million businesses.SegmentationEnsure that the B2B email marketing data provider you choose provides segmented data. They should be able to divide your subscribers into groups based on their preferences, interests, and more.

At LeadsProspex, we help B2B companies to capture high-quality and reliable data and help them close their deals faster. We stand out as global leaders in Data scrapping, Data appending, Data mining, tech installation, CRM cleaning, and Data Analytics for B2B clients. Don't forget to try your free sample today!

We help you find your targeted audience right from online business directories to social and professional networking sites and build email lists in no time. If you have a prospect list with basic information, www.leadsprospex.com experts can help you append verified business data for various marketing campaigns. 

We don’t just sell B2B email lists. We mine data and cross-verify it across B2B networking sites to help you quickly get your hands on the right information. 

Let us help you save time, improve productivity and, of course, grow your customer base dramatically. 

All you have to do is to contact our B2B data experts!

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