Can we ever get enough beer? Is it enough to quench our thirst? Sometimes beer is irresistible, and a great beer bottle photo makes it extremely hard to take our eyes away from it. Thanks to commercial beer photography, which is growing insanely popular and seeking higher demand for advertising.

Learning how to shoot the best beer photos is extremely crucial and helpful for your food & beverage photography portfolio.

Appropriate Camera & Lens

Most DSLRs or mirrorless cameras work best for commercial beer photography. A mid-level camera works best for print or online, outdoors or indoor photo shoot, basically for every type of photo shoot. Unless the images are supposed to be advertised on the billboard in which the megapixels are affected.

The camera body might not be much significant, but the camera lens makes or breaks your photos. So, choose a camera lens free of distortion.

It’s All About Lighting

Use natural lighting as much as possible, and keep an organic setting. The beer has a warm color, and natural lightning enhances the shot. Sometimes, your client might need a clean shot, and in such a case, you might have to use an artificial or studio light.

There are three types of basic studio lights-

A ring light or a continuous light soft box in advertising is ideal for photographing beer. Use an average of three soft box lights if you want more than just a ring light.

Check the Camera Settings

In comparison to sports, animals, or other types of photography, commercial beer photography requires quite simple settings. The major reason is that the subject is not moving. So let’s break down the settings and try to understand what works best for the beer photos.

Focus mode

Since your subject (beer bottle) does not move, it stays still. Then you must set your camera to the one-shot mode, which allows you to keep the focus still and doesn’t let it shift.

ISO + Shutter Speed

For a perfect photo, you must ensure that there is as minimum noise as possible. So, to avoid the noise, use a tripod and set the low ISO & shutter speed.

Get Creative, Play with the Elements

You can be creative while capturing the beer photos since the activity associated with beer, viz. Drinking is socially accepted as a social endeavor filled with fun and excitement. 

Considering this social norm, brands allow photographers to be extremely creative with their photos. So let your voice spread out loud, attract the breweries and beer companies and increase your client portfolio.

Don’t Forget to Tell a Story

Whether sports, lifestyle or commercial beer, stories are an integral part of photography. Effective advertising always tells a story, even in a static shot. Create a world within your story to which your audience can relate to.

Learn Commercial Beer Photography at Pro Edu

Pro Edu has the best photography tutorials to make you an expert beer photographer. Learn the nitty-gritty of beer photography via the top-notch photography and retouching course. Connect now to become the best commercial beer photographer.