How to Create an SEO Strategy

An SEO strategy aims to improve a website’s visibility in search engines such as Google and Bing. 

A strong SEO strategy will:

Boost the positions for any existing keywords that your website is already showing up for in search engine results pages (SERPs).Increase the visibility and impact of SEO within your company. To get the most out of your team and to boost SEO, take into account resource and budget constraints.Prescribe some combination of SEO initiatives, potentially including:Using content marketing to increase the reach of your organic search rankings.Fixing any technical website issues that could be negatively impacting page load times (ex. PageSpeed), search engine crawl ability, or user experience.Boosting your website's backlinks from authoritative websites using efficient social media and online PR techniques.

Steps towards a Better SEO Strategy

Crawl your site to identify on-page and technical SEO issuesAssess your competitors’ SEO strategiesCreate SEO goals and align your teamsBuild an SEO report or dashboardIterate through technical SEO fixesOptimize existing content for search enginesIdentify new content opportunities through topic researchAmplify your content on social media, and investigate backlink opportunities